Principal Product Manager, Relay Rewards, Amazon Relay

Amazon • Atlanta, GA

1d

About The Position

Amazon Relay is seeking a Principal Product Manager to define and lead the
product strategy for Amazon Relay Rewards, Amazon Relay's carrier loyalty
program designed to recognize, retain, and deepen engagement with the carriers
who power Amazon's transportation network.

In this role, you will own the vision, roadmap, and end-to-end product strategy
for a loyalty program that serves tens of thousands of active carriers across
the Relay network. You will design and scale a program that rewards carrier
performance, tenure, and commitment, driving measurable improvements in carrier
retention, load acceptance, utilization, and network reliability. You will
translate carrier behavior data, engagement signals, and competitive benchmarks
into compelling loyalty experiences that differentiate Relay as the preferred
platform for carriers of all sizes and haul profiles.

This is a high-visibility, high-impact role at the intersection of carrier
experience, behavioral economics, supply quality, and product strategy. The
ideal candidate is a seasoned product leader with a track record of building
loyalty, rewards, or engagement programs at scale, ideally in a marketplace, gig
economy, or transportation platform context, who can balance the art of carrier
motivation with the science of supply economics.

Requirements

• 10+ years of product or program management, product marketing, business development or technology experience
• 10+ years of blending product and program management skills to execute strategic initiatives about process creation, standardization, and improvement experience
• Bachelor's degree
• Experience owning/driving roadmap strategy and definition
• Experience with end to end product delivery
• Experience with feature delivery and tradeoffs of a product
• Experience as a product manager or owner

Nice To Haves

• Experience owning technology products
• Master's degree in business administration, finance, economics, computer science, data science, engineering, or other related field
• Experience building and analyzing cost/benefit scenarios and business cases and communicating results throughout the organization
• Experience blending product and program management skills to execute strategic initiatives about process creation, standardization, and improvement
• Experience in product or program management, product marketing, business development or technology

Responsibilities

• Define and own the multi-year product vision and roadmap for Amazon Relay Rewards, aligning with Relay's broader carrier experience, supply quality, and network health strategy.
• Identify and prioritize the highest-impact loyalty program investments across rewards design, tier structures, carrier incentives, and redemption experiences.
• Develop a deep understanding of carrier motivations, pain points, and engagement patterns across carrier segments to design a loyalty program that resonates across the full carrier base.
• Benchmark against leading loyalty and rewards programs to identify best practices and differentiation opportunities.
• Design and own the core loyalty program structure, including points/rewards currency, tier structures, qualification criteria, benefits catalog, and redemption mechanics, optimized to drive the carrier behaviors most valuable to the Relay network.
• Define carrier-facing rewards and benefits that span financial incentives, operational benefits, and recognition experiences.
• Develop program rules and eligibility frameworks that reward performance dimensions including load acceptance rate, on-time delivery, tenure, utilization, safety record, and compliance standing.
• Partner with Finance and supply teams to model the economics of the loyalty program, ensuring rewards investments are tied to measurable supply quality and retention outcomes.
• Own the product roadmap for carrier engagement features within Relay, including personalized UX, progress tracking, rewards status visibility, and proactive notifications that keep carriers informed and motivated.
• Design and drive carrier lifecycle programs that recognize and reward carriers at key milestones (e.g., first load, 1-year anniversary, 100th load, top-tier status achievement) to deepen long-term platform commitment.
• Develop targeted loyalty interventions for at-risk carrier segments, including dormant carriers, declining utilization carriers, and carriers approaching compliance lapses, to re-engage and retain supply before network exits occur.
• Leverage carrier segmentation frameworks to tailor loyalty program experiences and incentive structures to the distinct needs and motivations of carrier cohorts.
• Serve as the single-threaded product owner for Amazon Relay Rewards, coordinating across Ops, Product, Engineering, Finance, Legal, Marketing, and Leadership.
• Build and maintain strong relationships with senior leadership and stakeholders across Relay Product/Tech and Ops teams.
• Define and track loyalty program metrics, including carrier retention rates, load acceptance lift, utilization improvement, and rewards redemption rates. Deliver regular executive-level reporting on program health and carrier engagement outcomes.
• Develop carrier-facing communications and in-app experiences (rewards portals, status UX, milestone notifications) that make the loyalty program intuitive, motivating, and easy to navigate.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Principal