Product, Director - Circle Expansion

Life360

2d•Remote

About The Position

Life360 is hiring a Product Director for Circle Expansion — a seasoned PM who doesn’t just use AI tools, but thinks natively in them. You’ll lead product strategy and execution as a high impact individual contributor across Life360’s fastest-growing new member segments, with aging parents as a cornerstone use case alongside pre-teens with wearables, extended families living apart, and the communities people are already a part of. This is a high-ownership, greenfield role. You’ll drive customer discovery, shape the product roadmap, and work closely with our AI-Native engineering team to ship experiences that matter. You’ll help define what AI-Native product management looks like at Life360 — from how we synthesize research and write specs, to how we run discovery and measure impact. You’ll set the standard others will follow. You’ll operate simultaneously as a senior strategist and a hands-on IC — toggling between executive-level framing and detailed product requirements for Engineering, UX, and PMM. If you’re energized by developing clarity in ambiguity, motivated by outsized impact, and excited about the people we’re building for, this role was made for you. The US-based salary range for this position is [PLACEHOLDER]. We take into consideration an individual’s background and experience in determining final salary — therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

Requirements

10+ years of product management experience, including 3+ years in consumer-oriented mobile products from concept to launch
Proven success managing full product lifecycles — from customer discovery and roadmap creation through go-to-market and ongoing optimization
Strong ability to define product vision and strategy grounded in customer insights, data, and business objectives
Ability to synthesize complex trade-offs between user experience, cost, schedule, and technical constraints
Demonstrated skill collaborating with cross-functional teams including engineering, design, growth, marketing, and finance
Analytical mindset with experience owning KPIs such as product activation, engagement, retention, and subscription conversion
Deep experimentation expertise including leveraging methods such as A/B/n and multi-armed bandit methodologies.
Excellent communication and storytelling skills — able to evangelize product vision across internal and external audiences
Comfort operating at both strategic and tactical levels; can move fluidly from long-term roadmap thinking to day-to-day execution details
Experience in fast-paced, high-growth environments; able to lead through ambiguity and drive clarity across teams
Fluency in AI-Native ways of working — actively using AI tools across the full PM workflow (discovery synthesis, spec writing, rapid prototyping, data analysis) and a track record of helping build or ship AI-native product experiences
A genuine excitement for defining what AI-Native product management looks like — you’re not waiting for the playbook, you want to write it
Empathy for the humans behind the product — an aging parent trying to stay independent, a family spread across time zones trying to stay close, someone just trying to stay safe, connected, and sane amidst the chaos of everyday life.

Nice To Haves

Experience building for diverse or underserved consumer segments; familiarity with multigenerational audiences, aging adults, or caregiver dynamics is a strong plus

Responsibilities

Own the Circle Expansion product roadmap across multiple member segments — managing the full product lifecycle from discovery through growth.
Drive customer discovery that is deep, rigorous, and fast — using AI-Native research workflows to synthesize signals, surface insights, and validate hypotheses across segments.
Define product strategy and vision grounded in customer needs, business objectives, and Life360’s platform strengths — and communicate it compellingly to leadership, engineering, and go-to-market partners.
Work with AI as a first-class collaborator — your primary workflow involves using AI to accelerate discovery synthesis, spec writing, competitive analysis, metric tracking, and stakeholder communication.
Partner tightly with design and engineering to translate complex user problems into elegant, scalable solutions, making smart trade-offs between UX, cost, and technical constraints.
Lead go-to-market strategy in partnership with marketing, growth, and operations — ensuring end-to-end thinking that spans product development, acquisition, activation, and retention and using experimentation to drive and measure success.
Own the metrics of the Circle Expansion product portfolio across customer-centric KPIs, subscription impact, revenue, and retention.
Evangelize the vision for Circle Expansion, serving as the voice of the customer — aging parents, young adults, coaches, and caregivers — across all aspects of the product experience.

Benefits

Competitive pay and benefits
Medical, dental, vision, life and disability insurance plans (100% paid for employees)
401(k) plan with company matching program
Mental Wellness Program & Employee Assistance Program (EAP) for mental wellbeing
Flexible PTO, plus several company-wide days off throughout the year
Winter and Summer week-long synchronized company shutdowns
Learning & Development programs
Equipment, tools, and reimbursement support for a productive remote environment
Free Life360 Platinum Membership for your preferred circle
Free Tile Products