Product Manager - ProForm Finishing Products
About The Position
The Sales and Marketing Manager – ProForm Finishing Products is a growthâoriented commercial leader responsible for driving profitable sales, market share expansion, and customer preference across the full ProForm portfolio, including Ready Mix, Setting Compounds, Texuture, Tape, and Export businesses . This role owns the endâtoâend sales and marketing strategy , translating market insight and customer needs into clear value propositions, demand creation initiatives, and disciplined goâtoâmarket execution . Serving as the commercial connective link between Sales, Marketing, Manufacturing, Supply Chain, Technical, and Finance , the Sales and Marketing Manager ensures ProForm’s portfolio, messaging, pricing strategy, and availability are tightly aligned to customer requirements, competitive dynamics, and longâterm business objectives.
Requirements
- Bachelor’s degree in Business, Marketing, Engineering, or related field (MBA preferred).
- 7–10+ years of experience in sales leadership, product marketing, or commercial management within building materials or adjacent industries.
- Proven track record of driving sales growth through marketing and productâled initiatives .
- Strong financial acumen with experience in pricing, margin analysis, and business case development.
- Demonstrated ability to lead crossâfunctional teams without direct authority.
Responsibilities
- Sales Growth & Commercial Strategy Own and execute the sales growth strategy for all ProForm product categories and channels (dealer, retail, export, specialty).
- Partner with national and regional sales leadership to identify growth opportunities by segment, geography, and customer type .
- Lead productâled growth initiatives , including line extensions, portfolio optimization, packaging innovations, and valueâbased pricing strategies.
- Actively support key customer engagements, distributor meetings, and strategic account planning efforts.
- Marketing Leadership & GoâtoâMarket Execution Serve as the commercial marketing leader for ProForm, owning dayâtoâday execution while partnering with Corporate Marketing.
- Define and refine product positioning, messaging, and branding by application and customer segment.
- Lead development of sales enablement tools , including sell sheets, application guides, competitive matrices, digital content, and training materials.
- Drive launch strategies for new products and major initiatives, ensuring coordinated execution across Sales, Operations, and Supply Chain.
- Influence trade shows, customer events, and field demonstrations to maximize commercial impact.
- Product Portfolio & Lifecycle Ownership Own the commercial lifecycle of the ProForm portfolio, from concept and launch through optimization and rationalization.
- Maintain product and market roadmaps aligned with operating plans and growth priorities.
- Lead business cases for new products and initiatives, including market sizing, margin analysis, pricing strategy, and ROI .
- Champion simplification efforts that improve manufacturing efficiency while protecting customer value.
- Demand Strategy & Forecast Alignment Partner with Demand Management and Supply Chain to align forecast assumptions, inventory strategies, and service objectives .
- Translate market intelligence, customer feedback, and sales inputs into actionable demand signals .
- Support proactive demandâshaping initiatives (promotions, conversions, substitutions) during supply constraints.
- Market & Competitive Intelligence Continuously monitor market trends, competitive offerings, pricing dynamics, and emerging technologies .
- Maintain clear competitive positioning across Ready Mix, Setting Compounds, Texture, Tape, and Export markets.
- Serve as the voice of the customer , ensuring commercial decisions are grounded in realâworld application and customer value.
- CrossâFunctional Commercial Leadership Lead crossâfunctional commercial initiatives involving Sales, Manufacturing, Technical, Quality, Supply Chain, and Finance.
- Ensure sales and marketing strategies are executable, manufacturable, and operationally aligned.
- Act as a trusted partner to plant leadership when commercial decisions impact operations.
Benefits
- Competitive salary
- Comprehensive benefits to include: Medical Dental Vision 401(k) with employer match Retirement Account Parental Leave Fertility Services Adoption Assistance Paid Vacation Paid Holidays Tuition Reimbursement Life Insurance Short-Term and Long-Term Disability Flexible spending accounts Wellness Program with medical premium incentives And more…
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
