Product Marketing Director, CTV

Moloco•San Francisco, CA

About The Position

We are looking for a founding Product Marketing Director, CTV to build Moloco's performance CTV go-to-market from the ground up. This is a rare opportunity to shape an entirely new product category, reframing Connected TV as a performance channel for a new generation of advertisers, while sitting at the center of product, sales, and marketing. As the founding Product Marketing Director for CTV, you'll own the full product marketing motion: from positioning and messaging to sales enablement, launch moments, and the marketing plan that drives awareness and demand. You'll work closely with sales, product, and data science teams to create a continuous feedback loop that accelerates both product development and market adoption. This role requires an entrepreneurial mindset, AI fluency, and a genuine passion for building something new.

Requirements

10+ years of product marketing experience, with at least 3 years in a senior or director-level role at a B2B adtech, martech, or digital media company. You've owned the full PMM motion, not just contributed to it.
Adtech and CTV fluency: You speak the language of performance advertising: ROAS, incrementality, attribution, audience targeting, and measurement. You're familiar with both the programmatic and walled garden advertising ecosystem and understand how CTV fits into the broader digital media mix of customers.
Proven category creation or repositioning experience: You've successfully launched a net-new product or reframed an existing one for a skeptical audience. You know how to build the proof points, narratives, and content that shift how buyers think, not just what they buy.
AI fluency in practice: You don't just talk about AI, you use it. You actively leverage AI tools to test messaging variations, iterate on content, and build campaigns faster across both product marketing and demand generation. You're excited to help build an AI-first GTM motion from scratch and see AI as a competitive advantage, not a shortcut.
End-to-end GTM execution: You've led positioning, naming, launch planning, sales enablement, and content strategy for technical products and you can show the business results that followed.
Sales partnership depth: You've worked closely with sales teams to build pitches, develop battlecards, and refine messaging based on real feedback.
Demand generation and ABM experience: You understand ABM strategy and know how to partner with other marketing teams to execute it. This includes segmenting ICPs in a new market, developing target accounts, and partnering how to break through to them.
Builder mentality: You've operated in early-stage or 0-to-1 environments, whether at a startup or within a new business line at a larger company. You take ownership over outcomes, move quickly in ambiguity, and don't wait for a playbook.
Cross-functional credibility: You build genuine partnerships with Product, Data Science, Engineering, and Sales and can translate technical complexity into narratives that resonate with both buyers and internal stakeholders.

Responsibilities

Own all product marketing for Moloco's performance CTV products end-to-end, including market research, ICP development, naming, positioning, and messaging.
Develop a holistic marketing plan that drives awareness, credibility, and demand for Moloco's Performance CTV product, managing the associated budget and coordinating execution with field marketing, campaigns, platforms, and communications teams.
Leverage AI tools to test approaches rapidly, optimize based on performance data, and scale what's working across awareness, demand generation, and conversion.
Challenge the industry's established perception of CTV as a brand-only channel by developing the content, proof points, and narratives that position it as a performance driver.
Partner with the marketing research team and external partners to identify data-driven positioning research initiatives, translating findings into clear messaging that establishes performance CTV as a category and Moloco as its leader.
Bring positioning to life across web properties, sales enablement, case studies, and other initiatives to ensure consistency and effectiveness.
Own the end-to-end development and execution of go-to-market initiatives to drive awareness, adoption, and growth for Moloco's performance CTV product.
Lead high-impact programs such as sales enablement, event strategy, partner marketing initiatives, research reports, and customer success stories.
Drive website strategy, develop compelling case studies, and orchestrate high-impact product launch moments.
Have strong AI fluency and curiosity leveraging AI tools to accelerate impact. Be a strong product marketing partner with sales in the development of an AI-first pipeline engine.
Build outcome-driven marketing plans that move the business forward, largely by leveraging AI to test approaches rapidly, optimize based on performance data, and scale what's working across awareness, demand generation, and conversion.
Work iteratively with sales teams and SDRs on pitch development, messaging, and demand tactics to rapidly identify the most effective path to product-market fit and scale.
Develop battlecards, sales narratives, and ABM programs that connect top-of-funnel awareness to pipeline and conversion outcomes.
Be as comfortable in a sales QBR as you are in a product review.
Serve as the connective tissue between the market and Moloco's CTV product team, translating customer and market signals into actionable product insights that steer the roadmap.
Influence and refine the product roadmap by maintaining a close pulse on buyer needs, competitive dynamics, and emerging CTV trends.
Build and maintain cross-functional credibility as a key partner to Sales, Product, Data Science, and Engineering teams.
Treat this 0-to-1 role with an entrepreneurial mindset: iterate fast, experiment boldly, and learn continuously.
Bring both strategic vision and a willingness to get into the details — there is no playbook yet, and you'll be building it.
Share learnings across the broader marketing organization to raise the bar for AI-first GTM motions across Moloco.