Product Marketing Manager, GTM

Genea

2d • $115 - $130 • Remote

About The Position

Genea is looking for a seasoned, GTM-oriented Product Marketer to help commercialize our platform across both channel-led security solutions and direct-sell CRE products.
This role sits at the intersection of Product, Marketing, Sales, and Partners — translating product innovation into stories that win deals, drive adoption, and scale through the channel.
If you enjoy shaping positioning, building proof, and working closely with product leaders — without being a feature announcer — this role is for you.

Requirements

• 6–10+ years in Product Marketing, GTM, or related roles
• Experience in B2B SaaS; channel or partner-led models preferred
• Proven ability to influence without authority
• Strong positioning and messaging instincts
• Comfort working across Product, Sales, and Marketing
• Customer storytelling and proof development experience
• Competitive analysis and market insight capabilities
• AI-curious and productivity-driven
• Action-oriented and decisive; prioritizes progress over perfection
• Communicates early, clearly, and directly — especially when priorities shift
• Commercially minded; consistently ties work back to selling, buying, or adoption impact
• Collaborative, opinionated, and pragmatic

Responsibilities

• Own positioning and messaging for key products and initiatives
• Evaluate product releases and determine GTM approach and priority
• Lead launch framing for revenue and expansion initiatives
• Use product utilization data to draw insights for messaging and enablement
• Build partner-ready narratives that enable selling through integrators
• Develop competitive and migration positioning
• Partner with Partner Marketing on launch communication and enablement
• Lead messaging and value framing for Submeter Billing and ODHVAC products
• Support demand generation and sales with clear use-case storytelling
• Help shape expansion and standardization narratives
• Drive case study and customer proof strategy (written and video)
• Partner with Product on customer interviews and advisory programs
• Turn customer insights into GTM and positioning inputs
• Maintain up-to-date competitive messaging and objection handling
• Refresh key assets based on market changes and GTM needs
• Use AI tools to increase speed, scale, and quality of work
• Continuously improve workflows and content reuse

Benefits

• full-time employees are eligible to participate in a comprehensive benefits program that includes medical, dental, and vision insurance
• flexible spending accounts (FSA)
• life insurance
• accidental death and dismemberment (AD&D) insurance
• long-term disability (LTD) coverage
• paid time off (PTO)
• a 401(k) retirement savings plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed