Product Marketing Manager, GTM

Jobgether

9h • $115,000 - $130,000 • Remote

About The Position

This role is ideal for a seasoned product marketing professional who thrives at the intersection of Product, Marketing, Sales, and Partners. You will define positioning and messaging, translate product innovation into compelling stories, and drive adoption across both direct-sell and channel-led offerings. The position requires strategic thinking, excellent storytelling, and the ability to turn customer insights into actionable GTM strategies. You will lead product launches, develop partner-ready narratives, and ensure that sales teams are equipped to win. The role balances creative messaging, analytical insight, and cross-functional collaboration, making a direct impact on revenue growth and market adoption. This is a fully remote opportunity with significant influence on product and commercial strategy.

Requirements

• 4–6 years of experience in product marketing, GTM, or related roles within B2B SaaS environments, preferably with channel or partner-led models.
• Strong positioning and messaging instincts, with a proven ability to influence without direct authority.
• Experience in customer storytelling, proof development, and translating insights into actionable marketing strategies.
• Competence in competitive analysis and market insight generation.
• AI-curious and productivity-driven, with an action-oriented mindset and decisiveness.
• Excellent cross-functional collaboration and communication skills, able to navigate shifting priorities.
• Commercially minded, consistently tying work back to revenue impact, adoption, or sales enablement.
• Opinionated yet pragmatic, capable of balancing strategic direction with execution realities.

Responsibilities

• Own product positioning, messaging, and GTM strategy for key initiatives, evaluating product releases to determine priorities.
• Lead launch framing for revenue and expansion initiatives, leveraging product utilization data to inform messaging and enablement.
• Develop partner-ready narratives for channel-led solutions, including competitive and migration positioning, in collaboration with Partner Marketing.
• Drive messaging and value framing for direct-sell products, supporting demand generation, sales enablement, and expansion strategies.
• Create and implement customer proof strategies, including case studies, video content, and voice-of-customer insights.
• Maintain up-to-date competitive intelligence, refreshing assets and objection handling based on market dynamics and GTM needs.
• Utilize AI tools to scale work efficiently, improve workflows, and maximize content reuse across marketing initiatives.

Benefits

• Estimated salary range: $115,000–$130,000 USD.
• Comprehensive Medical, Dental, and Vision insurance.
• Flexible spending accounts (FSA) and life/AD&D insurance.
• Long-term disability (LTD) coverage.
• Generous paid time off (PTO) and paid parental leave.
• 401(k) retirement savings plan with company contribution.
• Fully remote work within the United States.
• Opportunities for professional growth, development, and cross-functional collaboration.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed