Product Marketing Manager, New Markets

Peregrine Technologies • San Francisco, CA

7d

About The Position

Backed by leading Silicon Valley investors, Peregrine helps public safety organizations, state and local and governments, federal agencies, and private-sector institutions address society’s challenges with unprecedented speed and accuracy. Our AI-enabled platform turns siloed and disconnected data into operational intelligence — instantly surfacing mission-critical information to empower better, faster decisions that improve outcomes at every touchpoint. Today Peregrine supports hundreds of customers across 30+ states and two countries, serving more than 125 million people — and we’re amplifying our impact as we expand into the enterprise and internationally.
We’re a team of entrepreneurs—undaunted by the hard problems and united by a passion to make a difference where it matters most. We collaborate relentlessly, move with urgency, and act with purpose. If you’re driven by mission and energized by the opportunity to build something new, join us in defining Peregrine’s future.
Reporting to the VP of Product Marketing, you will be the tip of the spear for Peregrine’s expansion into new markets. You’re a product marketer who thrives in ambiguity and loves the zero-to-one challenge of taking a proven platform into entirely new frontiers.
You'll be embedded with an integrated pod - working alongside product, deployment specialists, and sales - to discover product-market fit in industries beyond our core public safety business. This means deep customer discovery, rapid positioning iteration, and building the GTM foundation for new verticals from scratch.
This isn't a traditional PMM role where you inherit established messaging and execute campaigns. You'll be the person figuring out what resonates, what doesn't, and why—then translating those insights into positioning, messaging, and go-to-market strategies that actually work.

Requirements

• 7+ years in product marketing, with at least some experience bringing products into new markets, launching new products, or working in early-stage/high-growth environments
• Deep customer empathy and discovery skills: You know how to ask the right questions, listen for what's unsaid, and synthesize messy qualitative insights into clear strategic direction
• Exceptional positioning and messaging craft: You can take complex technical capabilities and translate them into clear, compelling value propositions for different audiences
• Comfort with ambiguity and iteration: You don't need a playbook handed to you. You're energized by figuring things out, testing hypotheses, and adapting quickly based on what you learn
• Cross-functional collaboration: You've worked embedded with product and sales teams before and know how to influence without authority, build trust, and drive alignment
• Strong business judgment: You understand market dynamics, competitive positioning, and how to prioritize when everything feels important
• Excellent written and verbal communication: You can write crisp positioning, persuasive sales narratives, and compelling customer-facing content
• Naturally collaborative, resourceful, and outcomes-oriented
• Have a high degree of ownership, initiative, and accountability

Nice To Haves

• Experience as a Product Marketing Manager supporting either the federal/government or the commercial/B2B markets, with the ability to translate complex products across distinct buyer, user, and procurement audiences.

Responsibilities

• Customer discovery as your core work: Spend significant time with prospects and early customers in target industries to understand their workflows, pain points, and decision criteria. You'll become the expert on what these buyers care about and how they evaluate solutions.
• Develop positioning and messaging from the ground up: Translate what you learn into positioning frameworks, value propositions, and messaging that differentiates Peregrine in new markets. Test, iterate, refine.
• Enable the pod to sell differently: Create the sales arsenal, customer proof, and competitive intelligence the team needs to have credible, compelling conversations with buyers in unfamiliar industries.
• Build market expertise quickly: Understand competitive dynamics, buying patterns, and market maturation in target verticals. Know who the incumbents are, what analysts say, and where the white space exists.
• Establish rapid feedback loops: Create mechanisms to capture what's working and what's not—from sales calls, demos, lost deals—and use that to continuously improve positioning and product direction.
• Lay the foundation for scale: As product-market fit emerges, develop the repeatable GTM motions, messaging frameworks, and enablement assets that will support growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed