Product Marketing Manager

Progyny•New York, NY

7h•$90,000 - $110,000•Hybrid

About The Position

Thank you for considering Progyny! Progyny is on a mission to give everyone the opportunity to start a family and feel supported in their health through transformative fertility, family building and women’s health benefits. As a Product Marketer, you’ll join a high impact cross-functional marketing team to craft messaging and positioning that communicates the value of our services in differentiated ways across enterprise buying verticals. This role requires an action-oriented, organized, creative, and resourceful individual that can lead discovery with GTM teams to create compelling value props and client-facing messaging, in addition to bringing back needed market insight to continuously advance innovation and product-market fit. This is a hands-on role for someone who enjoys both strategic thinking and execution and thrives in a highly cross-functional environment.

Requirements

4-6 years B2B marketing experience; preferably with 3+ years in healthcare/benefits
Demonstrated experience developing differentiated messaging and positioning for health benefits across multiple buying verticals.
Demonstrated experience defining, facilitating and tracking marketing program launch projects from brief to execution across functions and multiple contributors.
Strength and interest in direct content creation; this is an individual contributor role that will be empowered to create and own compelling presentations and other assets to enable the marketing and sales lifecycle (light graphic design skills a plus).
Cross-functional relationship builder and communicator who leads with curiosity and embraces a voice of the customer mindset.
Passion for healthcare innovation and advancing family forming and/or women’s health solutions.
Please note: This is not a digital nomad or remote international position; candidates must be based in the United States.
Progyny is unable to provide visa sponsorship for this position. Candidates must be authorized to work in United States without the need for sponsorship, now or in the future.

Responsibilities

Product Messaging & Positioning Develop and maintain core product messaging, positioning, and value propositions for maternity and women’s health services within a multi-product platform sold to enterprise customers.
Continuously research and identify storylines from complex product and clinical capabilities and market research to support content calendars.
Partner with member marketing to ensure member value propositions are consistent and clear to drive member adoption and support B2B2C goal alignment.
Partner with product to stay closely aligned to roadmap updates, enhancements, and market feedback to drive clear and compelling internal and external communication.
Sales Enablement & Content Execution Create and maintain high-impact sales materials, including presentations, one-pagers, proposal templates, videos, and other creative content solutions.
Own market-facing product descriptions, templates, and content repositories (e.g., Loopio) to improve consistency and sales effectiveness.
Support internal enablement and training materials to help market-facing teams confidently tell the product story.
Go-to-Market & Launch Support Support new product and enhancement launches, including messaging development, launch assets, and field readiness material in partnership with product and commercial teams.
Partner across marketing and communications to contribute product expertise to campaigns, events, and thought leadership initiatives.
Ensure messaging and content align to demand generation and pipeline progression goals.
Market & Competitive Intelligence Conduct ongoing competitive research and market analysis to inform positioning, sales conversations, and content updates.
Translate competitive insights into actionable outputs such as battlecards, sales guidance, and deal-support materials.
Bring a strong voice-of-the-customer mindset into messaging and go-to-market discussions.

Benefits

Family friendly benefits: Paid family and parental leave, preconception, fertility and family building benefits (including egg freezing, IVF, and adoption support), family and pet care fund, and Parents’ Employee Affiliation Group
Menopause and midlife care
Health, dental, vision and life insurance options for employees and family
Free in-person, virtual and text-based mental health and wellness support
Paid time off, including vacation, sick leave, personal days and summer flex time
Company equity
Bonus program
401(k) plan with company match
Access to on-demand legal and financial advice
Learning and development programs to help you grow professionally and a mentorship program
Company social events to include annual volunteer day and donation matching
Flex days (3 days a week in the office) and onsite meals and snacks for employees reporting into our NY office