Product Marketing Manager (Healthcare)

Phamily • New York, NY

4d • Hybrid

About The Position

The Product Marketing Manager will help expand Phamily’s tech-enabled care transformation services into the enterprise healthcare market: health systems, health networks, and large physician groups.
This role sits at the intersection of Product, Marketing, and Sales and plays a key role in communicating the value of Phamily’s AI-powered care management capabilities to healthcare organizations.
The Product Marketing Manager will translate Phamily’s care management solution and complex healthcare workflows into compelling, outcome-focused messaging that shows how our solution fits into provider environments, helping clinical and operational leaders improve patient outcomes, streamline care delivery, and drive sustainable revenue from proactive care programs. This includes supporting product and service launches, developing sales enablement materials, and ensuring consistent messaging across marketing and sales channels.
This will be a new capability at Phamily. We are an AI company, and we want you to thoughtfully consider the best practices from traditional approaches to product marketing–and then leverage AI to build a better, faster, more scalable approach from the ground up.

Requirements

• 5+ years of experience in product marketing, preferably in healthcare technology or digital health
• Demonstrated experience using AI tools to accelerate product marketing workflows, competitive analysis, messaging development, enablement creation, or market research. You can show how AI makes you faster and better, not just that you've tried it.
• Strong ability to translate technical product capabilities into clear business value
• Experience supporting enterprise or B2B sales teams
• Familiarity with healthcare delivery models such as care management, population health, or value-based care
• Excellent communication, presentation, and storytelling skills
• Experience working cross-functionally with product, marketing, and sales teams
• Strong analytical skills and ability to interpret market insights
• Bachelor’s degree in marketing, business, healthcare administration, or a related field

Responsibilities

• Establish a regular cadence of customer, prospect, and analyst engagement to surface insights that sharpen positioning, inform product direction, and identify emerging opportunities.
• Provide direct support for enterprise deals — custom positioning, objection handling, competitive differentiation — and build a win-loss analysis program that feeds back into messaging and strategy.
• Partner with Product, Solutions, and BI to capture and package customer performance data and outcomes into content-ready proof points (case studies, ROI data, clinical results). Own the project management of getting these stories out of the organization.
• Build and maintain competitive battlecards for key competitors. Develop offense/defense strategies by competitor category. Equip sales with real-time competitive intelligence for active deals.
• Develop a rigorous approach to testing messaging with target personas — not just crafting it, but validating what resonates through customer conversations, sales feedback, and market signals.
• Establish an S-M-L framework for right-sizing product or services launches — from minor feature updates to major capability launches — with appropriate cross-functional coordination for each tier. Build toward a regular launch cadence.
• Leverage AI tools (Claude, etc.) to accelerate competitive research, messaging iteration, battlecard creation, market scanning, and enablement content development. Build repeatable AI-assisted workflows that let a lean PMM function operate at enterprise scale.

Benefits

• Competitive compensation commensurate with experience
• Potential to earn equity based on performance
• Medical, dental, and vision coverage for employees and dependents at a nominal cost
• Paid maternity leave
• FSA and Dependent Care account options
• 401(k) Eligibility after 6 months of full-time employment
• Collaborative, mission-driven work environment

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level