Product Marketing Manager

Relay•Boston, MA

4d•$126,000 - $154,000

About The Position

Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses. We’re looking for a Product Marketing Manager to join our fast-growing Product Marketing team. In this role, you’ll sit at the center of product, marketing, and growth – driving strategy, informing roadmap, and unlocking adoption through creative and strategic launches, analysis, customer insights, and storytelling. This is an ideal role for a PMM who is hungry for impact, strategically minded, and passionate about bringing fintech products to market. You'll own positioning, partner with product to influence what we build, and work across teams to ensure our product drives real customer value and sustained growth. From early ideation to product launch, you’ll partner with cross-functional teams to shape positioning and messaging, lead go-to-market strategies, set pricing and packaging, and uncover insights through market research and competitive intelligence. You won't just support GTM – you’ll help shape it, with a deep focus on experimentation, conversion, and storytelling that connects users to product value. Applicants must be located in the Greater Boston Area.

Requirements

You have 3-5 years of product marketing or related experience in a B2B or B2B2C tech company, ideally supporting SMB-focused products
You’ve supported successful launches and contributed to campaigns that drove awareness, adoption, or engagement
You’re a strong communicator and storyteller, able to translate complex concepts into clear, compelling value propositions
You’re data-curious – comfortable interpreting metrics and eager to learn from results to inform next steps
You’re highly collaborative, proactive, and comfortable managing multiple projects in a fast-paced environment
You’re a customer advocate who’s passionate about understanding user needs and bringing their voice into everything you do
You have a bias for action, enjoy problem-solving, and take pride in doing high-quality work that moves the business forward

Responsibilities

Go-to-Market Execution: Support the planning and execution of go-to-market launches for new products, features, and key initiatives. Ensure launches are informed by customer insights and aligned with business goals
Customer & Market Insights: Contribute to research efforts to understand user needs, pain points, and competitive dynamics. Help translate insights into clear, customer-centric messaging and positioning for both internal and external audiences
Messaging & Storytelling: Partner with Product, Brand, and Growth teams to craft product and Brand narratives that communicate value and differentiation, drive product adoption, engagement, and share insights. Maintain consistent messaging across all customer touchpoints to create cohesive experiences
Performance Measurement: Track and report on go-to-market performance, campaign effectiveness, and product adoption. Partner with the Data team to analyze results and make recommendations for optimization

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