Programming & Marketing Lead

Adriana's Insurance•Irvine, CA

1d•$70,304

About The Position

Adriana's is seeking a Programming & Marketing Lead that will be responsible for overseeing the development, execution, and evaluation of the organization’s programs while driving strategic marketing initiatives that elevate brand visibility and community engagement. This role will ensure that all programming aligns with the organization’s mission and that marketing efforts effectively communicate impact, attract participants, strengthen partnerships, and increase funding opportunities. The ideal candidate will be both strategic and creative, equally comfortable designing impactful programs and leading high-level marketing campaigns.

Requirements

Bachelor’s degree in marketing, Communications, Public Administration, Education, or related field (Master’s preferred)
4+ years of leadership experience in programming, marketing, or nonprofit management
Strong experience in campaign strategy and brand development
Proven ability to manage budgets and oversee multiple initiatives
Experience analyzing data and measuring program impact
Bilingual in both English and Spanish

Nice To Haves

Experience in education, mentorship, or community-based programs
Strong digital marketing and social media expertise
Background in event activations and partnership marketing
Grant reporting or development collaboration experience

Responsibilities

Design, implement, and evaluate mission-aligned programs and initiatives
Establish measurable goals, outcomes, and performance indicators
Oversee program budgets, timelines, and staffing
Ensure program quality, consistency, and community relevance
Prepare impact reports and data summaries for leadership and funders
Identify opportunities to expand or scale programming
Develop and execute an integrated marketing strategy aligned with organizational growth goals
Oversee brand messaging, storytelling, and visual identity
Lead digital marketing efforts (social media, email campaigns, website content)
Direct content strategy highlighting program impact, testimonials, and success stories
Manage promotional campaigns for events, initiatives, and partnerships
Ensure brand consistency across all platforms and materials
Align program launches with marketing rollouts
Oversee promotional strategy for community events and activations
Collaborate with partnerships and sponsorship teams to maximize visibility
Lead content capture strategy during key initiatives
Supervise program managers and marketing staff
Collaborate with development team to support grant proposals and donor communications
Present program updates and marketing performance reports to Executive Director and Board
Build strategic partnerships that enhance programming and brand reach