Public Relations Manager

SmartBear • Somerville, MA

1d • Hybrid

About The Position

As a Public Relations Manager you will:
• Develop and execute comprehensive PR strategies supporting product launches, company milestones, executive visibility, and corporate announcements.
• Manage and optimize performance of external PR agencies, ensuring alignment to strategic goals, KPIs, and brand positioning.
• Build and maintain strong relationships with top-tier technology and influencers, developer, and business media; handle press inquiries and coordinate interviews with SmartBear spokespeople.
• Craft high-impact content including press releases, media pitches, thought leadership articles, award submissions, and customer success narratives.
• Act as strategic communications counsel to senior leadership, preparing executives for media engagements, speaking opportunities, and industry events.
• Monitor, analyze, and report on media coverage, campaign effectiveness, and industry trends to continuously refine messaging and positioning.

Requirements

• 8–11 years of experience in public relations or corporate communications within the technology sector, ideally in multi-product SaaS organizations.
• Proven success managing PR agencies and delivering measurable media results in competitive markets.
• Exceptional written and verbal communication skills with strong storytelling capabilities.
• Demonstrated ability to translate complex technical concepts into accessible, compelling narratives for diverse audiences.
• Established relationships with developer, engineering, and business media contacts.
• Strong project management skills with the ability to thrive in a fast-paced, high-growth environment.

Responsibilities

• Lead and execute strategic global PR campaigns that elevate SmartBear’s brand, products, and executive thought leadership in developer, engineering, and business media.
• Own media relations strategy and agency management to drive measurable coverage, share of voice, and market positioning.
• Translate complex technical concepts into compelling narratives that position SmartBear as a leader in modern software quality and AI-powered development solutions.
• Develop and execute comprehensive PR strategies supporting product launches, company milestones, executive visibility, and corporate announcements.
• Manage and optimize performance of external PR agencies, ensuring alignment to strategic goals, KPIs, and brand positioning.
• Build and maintain strong relationships with top-tier technology and influencers, developer, and business media; handle press inquiries and coordinate interviews with SmartBear spokespeople.
• Craft high-impact content including press releases, media pitches, thought leadership articles, award submissions, and customer success narratives.
• Act as strategic communications counsel to senior leadership, preparing executives for media engagements, speaking opportunities, and industry events.
• Monitor, analyze, and report on media coverage, campaign effectiveness, and industry trends to continuously refine messaging and positioning.

Benefits

• You can grow your career at every level.
• We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
• We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
• We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically – the whole person.
• We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.
• This includes performance-based bonuses for eligible roles, a generous benefits package that supports employees’ health and well-being, and promotes work-life balance through flexible time off and hybrid work options.
• You can build your career at SmartBear through professional development opportunities, and an inclusive, collaborative culture where everyone can thrive.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed