Regional Sales Manager, West

Biologique Recherche•Los Angeles, CA

6h•Onsite

About The Position

As the Regional Field Sales and Training Manager, you will be a strategic leader responsible for driving sales performance, elevating brand education, and fostering talent development across multiple retail locations. This field-based role (with 3-4 days minimum on the field – about 30% domestic travel across the US & 70% travel within local commuting distance) combines hands-on training, sales coaching, and regional oversight to ensure consistent execution of brand standards and achievement of business goals. You will report directly to the Retail Director and collaborate with cross-functional teams, serving as a key liaison between corporate strategy and field execution.

Requirements

5+ years of experience in luxury retail or beauty sales industries with at least 3+ years of experience in a field or multi-unit management role and a strong understanding of skincare, cosmetics, or spa-based retail environment(s).
Proven track record of creating and executing impactful sales and business strategies to drive revenue and optimize channel growth.
Proven experience engaging, training, coaching, developing and unifying multiple teams with a high emotional EQ and level of professionalism in multiple high-end environments.
Strong management skills with an ownership mindset, acting as a leader within the department.
Strong analytical and business acumen skills with an ability to convey and translate strategy into actionable behaviors across all levels and team members.
Strong written and verbal communication skills with an ability to work cross-functionally across various departments and levels.
Proficiency in various software and technology programs and platforms, including CRM, POS, IMS, and other retail tools/software. Strong proficiency in Microsoft Office mandatory, along with an ability to quickly acclimate to new technology.
Exceptional ability to multi-task, prioritize, and follow-through, with strong organizational and operational acumen.

Responsibilities

Help manage, analyze and drive strategy and growth opportunities to drive sales and key performance indicators (KPIs) for all points of sales within the region.
Serve as the main point of contact for wholesale partners & counters, conducting bi-monthly visits for department stores and wholesale partners within the region.
Partner with store leadership to manage store and team performance, developing and implementing weekly/monthly/quarterly action plans to facilitate events, activations, sales initiatives and strategies to grow customer demographic, build brand awareness & loyalty and drive revenue.
Lead, track and analyze all promotions, sales initiatives, and growth opportunities to maximize revenue at each client touchpoint.
Deliver weekly/monthly/quarterly business recaps with KPI insights; providing structured and actionable recommendations to key partners.
Provide consistent performance insights to the team and all stakeholders to provide data analysis to inform decision making and planning.
Develop, engage, and motivate team members and store leadership to further their growth and expand skill sets. Create talent and succession pipelines to develop future leaders and high potential/high performance team members.
Help design and deliver all training programs, including those that focus on product knowledge, client experience, sales technique, and business acumen.
Coach teams on best practices and brand standards/guidelines during regular field visits and meetings (both virtual and in-person).
Support onboarding and continuous feedback and development of all field team members, ensuring alignment and adoption of company values, goals, and policies & procedures.
Collaborate with headquarters to adapt company collateral, guidelines and training content for regional relevance and impact.
Act as a thought partner to the senior management on planning, performance management, and strategic prioritization.
Serve as the primary point of contact for all field teams across the region, offering guidance, direction, and support (both operational and sales).
Drive and manage all field protocols, including execution of visual merchandising, brand guidelines, client service protocols, and operational processes & procedures are executed flawlessly.
Maintain floor standards, cleanliness, and merchandising compliance, guaranteeing treatment room standards.
Manage all inventory management across doors, correct stock levels and forecast planning to reduce out-of-stocks, improve product rotation, optimize sell-through for peak periods and new launches, and reduce aged inventory.
Manage all audits, ensuring compliance with Company standard operational procedures to help maximize store operations and manage shrink & loss prevention.
Help manage all new door openings, providing training & sales leadership, and tactical support during implementation and launch.
Address any client concerns and operational challenges that have been escalated with care, professionalism and discretion.
Work closely with internal and external stakeholders and partners (including Retail Operations, Marketing, and Education teams) to align field execution with brand strategy.
Provide qualitative and quantitative field insights to inform strategy and grow commercial impact.
Manage and maintain key relationships, liaising with field teams and global partners to ensure streamlined communication, consistent execution, and feedback loops.
Champion a culture of excellence, performance, collaboration, and continuous improvement across all teams and locations.