Regional Marketing Manager

Mead Lumber•Omaha, NE

About The Position

The Regional Marketing Manager is responsible for coordinating and executing all marketing activities for an assigned region of approximately 15 locations, including traditional, digital and event marketing. This position is a hands‑on execution role (not a people manager or budget owner) that partners with location managers, regional managers, marketing team members and outside agencies to implement approved plans, ensure consistent brand standards, and support sales and traffic goals for each store in the region.

Requirements

Bachelor’s degree in marketing, communications, business, journalism or a related field, or an equivalent combination of education and related experience.
Three or more years of marketing experience, preferably in multi‑location retail, building materials, or a related industry.
Well‑rounded awareness of digital marketing concepts and tools, including but not limited to: HubSpot or similar marketing automation, Google Analytics, Google Ads/AdWords, social media advertising, email marketing and basic SEO.
Basic understanding of traditional media channels (TV, radio, billboards, direct mail) and how they are planned and executed.
Strong organizational and project management skills with the ability to manage multiple campaigns, events and deadlines across approximately 15 locations.
Strong verbal and written communication skills, and the ability to work effectively with location managers, regional managers, vendors, agencies and internal marketing teammates.
Ability to interpret basic marketing performance data and identify when to escalate or adjust tactics.
Demonstrated ability to work independently, take ownership of tasks, and follow through on details without having direct budget or people management authority.
Ability to maintain confidentiality of proprietary information.

Nice To Haves

Experience working directly with local teams (stores, branches, or territories) to execute marketing activities is preferred.
Travel will vary by time of year and event schedule and can range from zero days in some months up to approximately 10 days in other months.

Responsibilities

Execute the approved regional marketing plan across approximately 15 locations, ensuring alignment with company strategy and brand standards.
Coordinate campaigns and initiatives that support local store priorities, seasonal promotions and key customer segments, based on guidance from the Director of Marketing.
Maintain an execution calendar for the region so locations understand upcoming campaigns, events and deadlines.
Coordinate traditional advertising for the region (television, radio, billboards, direct mail) by working with internal stakeholders and external agencies within approved budgets and plans.
Partner with the digital team and agency to have digital ads placed for regional locations on platforms such as Facebook, Instagram, Google, Yahoo, Bing, Spotify and YouTube, ensuring correct targeting and creative are used.
Oversee social media posting for locations in the region by coordinating content, scheduling posts, and requesting post boosts when appropriate and pre‑approved.
Monitor basic performance indicators (reach, clicks, responses, leads) and flag issues or opportunities to the Director of Marketing and digital specialists.
Plan, coordinate and support local and regional events such as contractor nights, open houses, trade shows and community events.
Work with location managers and regional managers to clarify event objectives, logistics, timelines and needed marketing support (in‑store signage, emails, social media, direct mail, etc.).
Ensure events are properly promoted and supported across channels and capture key outcomes (attendance, leads, sales impact) to inform future events.
Serve as the primary marketing point of contact for locations in the region, regularly checking in with store and regional managers to understand needs and opportunities.
Coordinate with vendors, the Marketing Specialist and purchasing teams to ensure stores have current marketing materials and displays, and that outdated materials are retired.
Help organize and showcase featured projects from locations in the region for use in marketing materials, social media and the website.
Share regional successes, best practices and ideas with the broader marketing team and other Regional Marketing Managers.
Review and monitor location pages on the company website to ensure contact information, hours, services and featured content are accurate and up to date; coordinate needed updates with the digital marketing team.
Double‑check that Google Business Profiles (Google My Business) and other online listings for all regional locations are accurate, complete and consistent with brand standards.
Review location‑level social media pages for correct branding, logos, photography, and business information, and work with appropriate team members to correct issues or elevate content.
Track regional marketing requests and activities against the budgets and allocations set by the Director of Marketing; ensure expenses are coded correctly by location and campaign.
Follow established processes for coop dollars, including collecting documentation, submitting requests, and tracking usage in coordination with vendors and internal stakeholders.
Provide regular updates and simple reports on regional marketing activities, event outcomes and basic campaign performance, highlighting any issues, trends or opportunities.
Maintain a working knowledge of key digital and traditional marketing tools (e.g., HubSpot, Google Analytics, Google Ads/AdWords, social media platforms, email marketing, direct mail, broadcast media).
Understand when and how to use these tools at a basic level so you can collaborate effectively with in‑house experts and agencies, and request the right tactics for your region.
Stay aware of general marketing trends, especially those affecting multi‑location retail and contractor/Builder audiences, and share relevant observations with the marketing team.
Perform additional job‑related duties as assigned or as situations dictate.
All job functions/duties are required.

Benefits

Employee Ownership: As a 100% employee-owned company, you will have a stake in our shared success.
Work-Life Balance: Enjoy flexible scheduling options that support your lifestyle.
Career Growth: We are committed to your professional development, providing ongoing learning and advancement opportunities.
Medical, Dental, and Vision Plans
100% Employer Paid Group Term Life, AD&D, and STD
Additional Voluntary Life, AD&D, and LTD
Paid Time Off & Holiday Pay
Flexible Spending Accounts
401(k) Plan
Scholarship & Tuition Assistance Programs
Employee Assistance Program
Once eligible, you will participate in our ESOP (Employee Stock Ownership Plan), a unique benefit that can provide a financial source for your future/retirement that very few companies offer.