Regional Sales Manager - Midwest

Red Frog Solutions•Dallas, TX

1d•$85,000 - $100,000•Remote

About The Position

The Regional Sales Manager is responsible for owning full-cycle sales across a multi-state Midwest territory. This role focuses on developing new business, expanding existing accounts, and supporting dealer partners while executing strategic territory plans. The position blends consultative, technical selling with hands-on capital equipment demonstrations. Travel averages 2–3 weeks per month.

Requirements

4+ years of B2B Construction Equipment, Lifting Equipment, Material Handling equipment, or Heavy Equipment sales experience
Equipment rental AND dealer/OEM experience
Experience selling into construction, equipment rental, arborists, or access equipment markets
Proven success managing large, multi-state sales territories
Hands-on, technical selling capability with comfort operating aerial lift equipment
Strong prospecting, negotiation, and closing skills
Consistent, disciplined use of CRM systems (Salesforce, HubSpot, or similar)
Excellent communication, organizational, and time management skills
Valid driver’s license with a clean driving record
Ability to safely tow and maneuver a truck and trailer
Must Live Within Assigned Territory

Nice To Haves

Experience with aerial lifts, hydraulic machinery, or specialty access equipment
Background in tree care, rental, or heavy equipment environments
MEWP certification (IPAF) or willingness to obtain
Class A or Class B CDL
Spanish / English bilingual

Responsibilities

Own and manage the complete sales cycle within the South Central / West territory, from prospecting through close
Build and execute quarterly territory plans aligned to pipeline, demos, orders, and revenue targets
Prospect and qualify new opportunities through outbound outreach, referrals, events, and inbound leads
Manage and grow existing customer and dealer relationships
Conduct needs assessments and deliver tailored proposals; negotiate within established guidelines
Safely tow, transport, and operate aerial lifts for on-site demonstrations, trainings, and customer events
Deliver equipment and coordinate customer onboarding and MEWP training sessions
Recruit, onboard, and support dealer and distributor partners; conduct joint pipeline reviews and co-marketing initiatives
Maintain accurate pipeline management, forecasting, and reporting in CRM
Gather and communicate voice-of-customer insights and competitive intelligence to internal teams
Collaborate with service, marketing, and operations to ensure customer success
Represent at trade shows, industry events, and internal training sessions, including limited out-of-territory travel
Uphold company standards for safety, compliance, and brand representation