Regional Sales Manager

HolganixSpringfield, MO
13dRemote

About The Position

The Holganix team is searching for a Regional Sales Manager to lead our sales unit and growth strategy across the Southern Missouri market. At Holganix, we revolutionize the way the world grows by manufacturing and distributing a liquid microbial solution (think of it as a probiotic for soil) to primarily farmers (but also landscapers, golf courses, and performance turf users) across America and Canada. Our solution dramatically increases soil health, ultimately improving crop yield and reducing the need for other inputs like fertilizer, pesticides, and water. Additionally, our solution significantly impacts carbon sequestration in the soil and improves the carbon intensity score of a crop. We strive to be a diverse and connected team of humble and confident problem solvers who are excited as our team and mission grow! Thanks to our farmers, we are growing fast, and you’ll be at the center of helping us scale operations and streamline our internal infrastructure. This position is based in Southern Missouri (Remote with Regional Travel). Candidates MUST be located within the territory to be considered for the role. Role Purpose The Hive Leader (Regional Sales Manager) is the cultural and performance anchor of a Thrive Hive — a cross-functional, self-contained sales pod. This leader develops high-performing salespeople, coaches through leading indicators, and serves as the trusted face of Holganix at grower meetings. Their mission is to create conditions for thriving, not just closing.

Requirements

  • Bachelor’s degree in Agriculture, Agribusiness, Agricultural Engineering, Business Administration, or a related field.
  • 5–10 years of experience in agricultural sales or related fields.
  • Minimum of 2–3 years in a managerial or supervisory role, preferably managing a sales team across regions.
  • Proven track record of meeting or exceeding sales targets.
  • Market Knowledge: Deep understanding of the agricultural market, crop cycles, rural customer behavior, and competitive landscape.
  • People Management: Ability to recruit, train, motivate, and manage regional sales teams.
  • Territory Management: Experience in managing large geographic territories and rural outreach.
  • Communication: Strong verbal and written communication skills in English and regional/local languages.
  • Data Analysis: Ability to use CRM tools and interpret sales reports, KPIs, and market trends.
  • Customer Relationship Management: Strong focus on building relationships with key clients, distributors, and channel partners.
  • High integrity and ethical standards.
  • Self-motivated with a strong sense of ownership.
  • Willingness to travel extensively within the assigned region.
  • Valid US drivers license

Responsibilities

  • Conduct weekly 1:1s to develop rep skills, mindset, and territory strategies
  • Lead team learning sessions, performance retrospectives, and ride-alongs
  • Drive role clarity, accountability, and growth trajectories
  • Run weekly Hive meetings (pipeline reviews, metrics, rituals)
  • Own the Hive dashboard and lead indicators (soil tests, demos, grower meetings)
  • Remove blockers and align cross-functional resources (agronomy, CRM, logistics)
  • Embody and promote Thrivability values
  • Design rituals, recognition systems, and storytelling practices
  • Mentor emerging leaders and uphold team standards
  • Own the Hive’s territory growth plan and strategic campaigns
  • Present and close at key grower meetings
  • Partner with Agronomists and support roles to maximize customer value
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