Revenue Marketing Manager

CurotecPhiladelphia, PA
3dOnsite

About The Position

Curotec is a rapidly scaling software professional services business, and we're looking for our first marketing hire to own and drive our revenue generation engine. This is a hands-on, execution-focused role where you'll build and optimize our entire marketing function from the ground up. About You You're a data-driven demand generation professional who thrives on building and scaling marketing engines from the ground up. You understand that successful marketing requires both strategic thinking and hands-on execution. You're comfortable working autonomously, moving quickly, and taking ownership of results. You're excited by the challenge of being the first marketing hire and laying the foundation for a function that will scale 10x in the years ahead.

Requirements

  • 5-7 years minimum of B2B SaaS/tech marketing experience where you directly contributed to significant growth
  • Hands-on HubSpot configuration and management expertise
  • Strong writing skills with proven ability to create compelling content
  • Deep experience with UTM tracking, GTM, and attribution
  • Proficiency with SEO, keyword research, and analytics platforms (Ahrefs, etc.)
  • Multi-channel paid media experience (LinkedIn, Google, etc)
  • Track record of hitting demand generation targets with clear articulation of how you achieved them

Nice To Haves

  • You can explain exactly where the pipeline and revenue came from in your previous roles
  • You've been involved in setting demand metrics goals, not just executing against them
  • Direct experience marketing to venture-backed SaaS and enterprise IT
  • You think about content distribution as much as creation
  • You're scrappy and able to get stuff done without dependence on tools or agencies
  • You're experimenting with AI beyond basic ChatGPT usage
  • You come from a scaling startup, not a large enterprise
  • You have experience being the solo marketer or the first marketing hire
  • Background in B2B services (staff augmentation, IT project delivery, software development)

Responsibilities

  • Design and execute a scientific, data-driven approach to pipeline generation
  • Launch and optimize campaigns across email, social, search, and paid media
  • Own website performance, content strategy, and conversion optimization
  • Manage SEO/PPC vendor relationships for aligned execution and ROI
  • Take ownership of MQL generation and quality
  • Build attribution models to understand what's actually driving pipeline
  • Report weekly/monthly on CAC, conversion rates, and channel ROI
  • Partner with sales to ensure seamless handoffs and feedback loops
  • Test methodically, learn quickly, scale ruthlessly
  • Build repeatable playbooks based on proven results
  • Identify and double down on high-performing channels (we suspect LinkedIn will be key)
  • Create content strategies that prioritize distribution and results
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