Sales Enablement Senior Associate - epocrates

athenahealth • Boston, MA

9d • $82,000 - $140,000

About The Position

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. Sales Enablement Senior Associate- epocrates We are looking for a Sales Enablement Senior Associate to join the Marketing team within our epocrates division. In this role, the Sales Enablement Senior Associate will equip the epocrates’ commercial teams to sell confidently across complex buyer environments. This individual will drive continuous improvement of enablement programs to keep pace with evolving advertiser, agency, and market needs. The Sales Enablement Senior Associate will work to bridge strategy and execution by translating Product Marketing narratives into field-ready sales tools and training. This individual will own how epocrates’ product and commercial story is executed in-market while focusing on readiness, customization, and continuous improvement of the sales motion. The Team: epocrates, Inc., an athenahealth company, is recognized for developing the #1 medical application among U.S. physicians for clinical content, practice tools, and health industry engagement at the point of care. epocrates has established a loyal network of more than one million health care professionals, including 50 percent of U.S. physicians, who routinely use its intuitive solutions to help streamline workflow and improve patient care. More than 1 million healthcare providers rely on epocrates and there are significant investments being made in product technology and innovation, and this year is a fantastic opportunity for marketing to re-energize the brand for customers, users and prospects. We are looking for the right candidate to help us reach our full potential this year and in the future.

Requirements

• Bachelor’s degree, preferably in Marketing, Business, or related field preferred
• 4+ years of experience in sales enablement, sales operations, or commercial marketing.
• Experience supporting B2B sales teams in complex or consultative sales environments.
• Strong ability to translate strategy into practical sales tools.
• Comfort working closely with Sales, Marketing, and Product partners.
• Strong presentation, facilitation, and communication skills.
• Experience supporting healthcare, pharma, media, or ad tech sales teams.
• Familiarity with RFP processes and enterprise sales cycles.
• Experience with sales enablement platforms and CRM tools.
• Background in sales, account management, or client success.

Responsibilities

• Customize Product Marketing-approved positioning for specific B2B buyer types, verticals, and agency audiences.
• Build enablement materials for advertisers and agencies that demonstrate how epocrates’ audience relevance, timing, and context drive better outcomes than traditional, reach-based approaches.
• Develop and maintain core sales enablement materials, including pitch decks, case studies, objection-handling tools, and messaging guides.
• Design and deliver sales training programs that enable sellers to lead with the epocrates audience and clearly articulate the value of audience—first healthcare media.
• Implement and manage a sales certification program to ensure consistent, audience-led selling of epocrates’ digital media solutions across the organization.
• Capture frontline deal feedback and translate insights into actionable recommendations for Product Marketing and Commercial Leadership.
• Maintain enablement systems and content libraries, ensuring sales teams have easy access to accurate, current messaging, training, and supporting materials.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level