Segment Marketing Manager, Vice President

JPMorgan Chase & Co. • Columbus, OH

14d

About The Position

As a Vice President Segment Marketing Manager in Consumer Bank, you will drive roadmap development, product messaging, and retention levers based on business objectives and customer insights. You will work to ensure customer needs drive decisions and that every interaction is accountable to outcomes that move the business.

Act as the voice of the customer for our customer segments. Translate customer’s
habits, wants and needs into winning positioning, product launches, and test and
learn agendas that improve customer experience and hit OKRs.

Requirements

• Is an effective storyteller prepared to share the development of strategies and results with team and executive stakeholders
• 7 or more years of marketing experience with expertise in strategy roles
• Constantly pushes boundaries of “what could be” to drive innovation
• Always focuses on the big picture,  considering impacts outside their given initiatives
• Is a fantastic partner,  truly focused on relationship building and leading through strong collaboration
• Is highly curious and never settles for good enough
• Is data driven and analytical, while also being a big-picture, strategic thinker
• Is focused on how marketing drives quantifiable business results
• Is vigorous and thorough in their management of details
• Loves testing, learning, and taking calculated risks
• 4 year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management

Nice To Haves

• Experience telling stories through both verbal and written communication
• Excels at thinking holistically and managing multiple initiatives simultaneously within tight deadlines
• Strong analytical, problem solving and planning skills
• Proven ability to take initiative, influence others, and achieve results
• Skilled and comfortable at working in a highly matrixed organization
• Comfortable with continuously changing priorities
• Excellent written and verbal presentation skills
• Highly proficient in Microsoft Excel and PowerPoint

Responsibilities

• Own the end-to-end customer journey and set journey-stage KPIs aligned to business OKRs.
• Define the segment strategy, target customer definition, jobs to be done, and messaging architecture.
• Translate segment insights into product marketing opportunities and influence roadmap prioritization.
• Lead go-to-market for new products and features, including positioning, narrative, and launch plans.
• Orchestrate channel strategies across owned, paid, and earned; set hypotheses, budgets, and success metrics.
• Act as a change agent, driving product and marketing transformation and innovation
• Drive a cross-functional team delivering marketing across the customer journey – from awareness and consideration through ongoing engagement and retention.

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility.
• These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
• Additional details about total compensation and benefits will be provided during the hiring process.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level