Senior Analyst - Cash Back Card Product & Marketing Management

American Express•New York, NY

About The Position

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service. How will you make an impact in this role? This role is a part of the U.S. Consumer Proprietary Products, Rewards & Benefits (PPRB) organization, on the high performing Cash Back Product Management Team. The team is responsible for the development and management of product strategy, value propositions, marketing strategy, and P&L for the U.S. Consumer Cash Back portfolio, including Blue Cash Everyday, Blue Cash Preferred, and the legacy portfolio. This Senior Analyst will play a critical role in core product management across the portfolio. They will monitor key metrics, develop customer and marketplace insights to guide decisions, manage run the business forums & responsibilities, and define product marketing strategies across the portfolio. This individual will be required to work cross-functionally across the core team and with key internal partners, including Marketing, Servicing, Finance, Analytics, Operational Excellence, Legal, and Compliance.

Requirements

Positive and proactive “roll-up your sleeves” mindset required
Partnership: fantastic partner who is dependable and easy to work with
Great communicator: ability to communicate a strategy clearly both orally and in written form
Solution oriented: always comes to the table with recommendations for how to solve a problem
Independent: proactive self-starter with the ability to work independently
Customer First: ability to put yourself in the shoes of the customer and develop a communication strategy based on what is best for them
Attention to detail: exceptional attention to detail and ability to manage large amounts of data
Flexible: ability to change directions as needed
Enthusiasm/curiosity for AI opportunities

Nice To Haves

Background in end-to-end marketing execution and product management preferred

Responsibilities

Partner cross functionally (legal, compliance, servicing, finance, marketing, etc.) to understand risks, dependencies and opportunities for Blue Cash Everyday
Develop a deep understanding of customer behaviors, segmentation, design targets and other marketing strategies across the entire portfolio
Own updates to Cash Back portfolio marketing claims, terms, guidelines, and product content
Own Cash Back creative marketing reviews for any cross-channel marketing updates
Monitor & update key financial/marketing metrics for BCE with responsibility to communicate BCE portfolio results in monthly forum
Lead monitoring & management of BCE CM sentiment, complaints, and issue management and reporting with a customer-first mindset to resolve escalations & improve CM experience
Maintain pulse on competitive environment, maintain monthly competitive insights updates to share with broader team
Manage and own budget for Cash Back Team budget lines
Manage and own Cash Back product testing program

Benefits

Competitive base salaries
Bonus incentives
6%25 Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities