Senior Associate, Community Management

GALE • New York, NY

21h • $70,000 - $90,000 • Hybrid

About The Position

GALE is the world’s first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named AdAge’s Business Transformation Agency of the Year and Adweek’s U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions. We work with brands such as Delta, Uber, Starbucks, Chili’s, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you! GALE has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, and Bengaluru. GALE embraces a hybrid, flexible workplace Your Impact “Social” is a key component to the GALE offering and the future of client needs. You will be joining a high performing team delivering community management that is responsible for being the voice of the brands we work with in the world. You will be part of the team translating community signals into strategy - bringing the voice of the audience to internal teams by identifying trends, FAQs, pain points, and opportunities that inform content, creative, and brand planning. Our ideal candidate will have a deep understanding of Latino cultural trends, traditions, and community moments, with demonstrated ability to translate cultural insights into authentic and timely brand engagement.

Requirements

• Deep understanding of social media platforms including (but not limited to) Instagram, Facebook, and Tik Tok
• A sharp writer who can quickly adapt voice and tone while maintaining clarity and consistency
• Experienced in community management or social media management for a large brand
• Able to work independently, but communicative and team-oriented
• Must be able to check social media platforms over the weekends and respond to emergency situations if needed
• Proven success working in fast-paced environments
• Analytical thinker able to interpret engagement patterns and translate into learnings for weekly, monthly and quarterly reporting
• Familiar with tools such as Sprout, Sprinklr, Sprout social and native platform backends
• Must be comfortable communicating (written and verbal) in both English and Spanish

Responsibilities

• 50/50 proactive and reactive engagement, you’ll be identifying and actioning on real time trends and opportunities for our brands to engage with by keeping a pulse on culture.
• Responsible for maintaining the voice of our clients on social
• Tracking performance and surfacing insights that connect engagement activity to brand perception, follower quality, and overall channel health
• Building repeatable systems: playbooks, response libraries, interaction guidelines, and internal education that allow the brand to scale consistent behavior across teams and markets
• Designing and implementing community engagement strategies that go beyond day-to-day commenting, including social listening protocols, conversation frameworks, and escalation flows
• Developing proactive community programming, including UGC initiatives, audience engagement plans, and surprise-and-delight tactics
• Working alongside our social media, creative, project management and account teams to ensure overall processes are smooth.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed