Senior B2B Marketing Manager

Weight Watchers

7h•$140,000 - $155,000•Hybrid

About The Position

WeightWatchers is a global digital health company and the world’s #1 doctor-recommended, clinically studied behavioral weight health program. For sixty years, we have led the industry by blending science and community to help millions of people build sustainable healthy habits. As the science of weight health rapidly evolves, so does WeightWatchers. We are redefining the category by developing new clinical pathways for GLP-1 medication access, creating specialized behavioral programs for members on weight-loss medications, and integrating medical care with our proven habit-change framework. By combining these clinical breakthroughs with our digital-first community, we are uniquely positioned to lead the future of weight health care. WeightWatchers for Business, the enterprise facing brand of WeightWatchers, delivers the value of WeightWatchers directly to employers and health plans. Our programs offer all of the benefits of WeightWatchers, packaged as population health benefits. The solution starts with WeightWatchers’s award winning app and provides access to various levels of coaching while providing state-of-the-art integration, reporting and marketing support to enterprises. The B2B Marketing Manager will be the strategic and executional engine behind WeightWatchers for Business’s go-to-market efforts targeting employers, health plans, and payer organizations. This individual will craft compelling narratives and campaigns around employer-sponsored weight health — translating complex clinical offerings into clear business value for decision-makers.

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, or related field
7+ years of B2B marketing experience, preferably in health tech, corporate wellness, benefits, or SaaS
Proven track record of building and executing demand generation programs that drive measurable pipeline and revenue
Experience marketing to HR, benefits, or employee health decision-makers at mid-market to enterprise organizations
Proficiency with marketing automation platforms (HubSpot, Marketo, or Salesforce Marketing Cloud) and CRM tools
Strong content writing and storytelling skills — ability to simplify complex health and clinical data for a business audience
Familiarity with ABM (Account-Based Marketing) strategies and tools
Data-driven mindset with experience in marketing analytics and reporting

Responsibilities

Support the development of the B2B marketing strategy to drive pipeline and revenue growth across employer, payer, and health plan segments
Execute integrated go-to-market plans for new product or feature launches, including GLP-1 employer programs, virtual clinic offerings, and behavioral solutions
Identify and segment target accounts (mid-market to enterprise employers, benefits consultants, health plan partners) and develop tailored messaging for each audience
Manage multi-channel demand generation campaigns via email marketing, LinkedIn, paid media, webinars, and industry events
Develop and optimize CRM journeys in platforms such as HubSpot or Salesforce Marketing Cloud to move prospects through the B2B funnel
Track, analyze, and report on lead generation KPIs, pipeline contribution, and campaign ROI
Equip the sales team with the messaging, tools, and collateral needed to win employer and payer accounts
Partner closely with the commercial sales team to ensure marketing and sales alignment on target segments, messaging cadences, and account-based marketing (ABM) strategies
Develop high-impact B2B content including white papers, case studies, ROI calculators, sales decks, email sequences, and landing pages that communicate clinical outcomes and business value in conjunction with our agency partners
Partner with clinical and research teams to translate data (e.g., 21% average body weight reduction at 12 months) into compelling proof points for B2B buyers
Plan and manage presence at key industry events such as BGH, The Conference Board and and health plan summits
Develop event-specific materials, speaking proposals, and post-event lead nurture campaigns