Senior Braze Optimization & Strategy Lead

OneMagnify•Detroit, MI

About The Position

OneMagnify is a global performance marketing organization working at the intersection of brand marketing, technology, and analytics. The Company’s core offerings accelerate business, amplify real-time results, and help set their clients apart from their competitors. OneMagnify partners with clients to design, implement and manage marketing and brand strategies using analytical and predictive data models that provide valuable customer insights to drive higher levels of sales conversion. OneMagnify’s commitment to employee growth and development extends far beyond typical approaches. We take great pride in fostering an environment where each of our 700+ colleagues can thrive and achieve their personal best. OneMagnify has been recognized as a Top Workplace, Best Workplace and Cool Workplace in the United States for 10 consecutive years and recently was recognized as a Top Workplace in India. We are seeking a Senior Braze Optimization & Strategy Lead to provide short-term, senior platform expertise during a critical client launch and early optimization phase. This role serves as an expert overlay to ensure architectural soundness, optimization leadership, and client confidence while accelerating our teams' capability. This is a senior authority role focused on judgment, platform credibility, and client-facing guidance. About You: Motivated by clarity in sophisticated environments | You’ve seen what breaks after launch and understand how to prevent it. Comfortable leading from the front | You can speak with confidence to clients and internal teams alike. Deeply experienced in Braze | Not just certified, but seasoned through multiple real-world launches and optimization cycles. Architect in thinking, mentor in practice | You guide teams to better decisions without taking over execution. Pragmatic and calm | You know how to balance standards with real-world delivery pressure.

Requirements

8+ years in marketing automation / CRM platforms, with 4+ years hands-on in Braze
Participation in multiple Braze go-lives and ownership of post-launch optimization for those programs
Braze Practitioner Certification required
Strong understanding of post-launch realities: data issues, journey sprawl, trigger misuse, and customer pressure.
Deep expertise in Braze architecture and decisioning standard methodologies.
Validated ability to lead client conversations at a senior level.
Experience coaching in-flight teams in live environments.

Nice To Haves

Braze Strategist, Developer, or Technical Architect Certification strongly preferred (or ability to demonstrate equivalent experience)

Responsibilities

Validate Braze architecture, event taxonomy, trigger logic, and journey design for scalability and maintainability.
Identify and address common post-launch failure points before they surface.
Define an early optimization framework and prioritization approach.
Provide senior, client-facing leadership in optimization and decisioning conversations.
Coach and review the internal team’s work, shifting from correction to validation over time.
Establish measurement approaches and guardrails for sustainable growth within the platform.