Senior Coordinator, Customer Marketing - Calvin Klein

PVH Corp.•New York, NY

11d

About The Position

The Senior Coordinator, Customer Marketing is responsible for the day-to-day execution of comprehensive email marketing and mobile campaigns to drive sales, brand perception, and overall customer engagement for North America Ecommerce, Full Price, and Outlet channels. This position will lead the execution of marketing emails and mobile messages, support tracking key metrics on an ongoing basis, and track key competitors and industry best practices. This position will identify growth opportunities for email and mobile campaigns, recommend improvements, and act on insights. The Senior Coordinator, Customer Marketing must be able to react quickly to support business needs, determine daily activities, adapt to last-minute changes, and manage several deliverables on parallel, tight deadlines.

Requirements

Experience: 3-4 years of relevant experience
Must have experience writing detailed email marketing briefs, including aspects like clear creative inspiration, strong product focus, clear copy perspective, evocative storytelling, and best-practices for email engagement.
Must have experience planning and executing email and/or mobile marketing campaigns from concept to QA and deployment.
Experience with email marketing is required, and experience with mobile marketing (SMS/MMS) is a plus.
Experience in any of the following tools is a plus – Salesforce Marketing Cloud, Attentive, Asana, Smartsheet, Wrike, Inbox Monster (or other Email QA tool), Adobe Analytics, MS Office (Excel, PPT), Google Sheets
Education: Bachelor’s degree in Marketing, Communications, Business, or Liberal Arts
Skills: Strong interpersonal and communication skills; high energy, deadline driven, highly flexible
Experience actioning data to support business decisions
Ability to execute projects successfully and on time, from beginning to end with careful attention to detail
Must be comfortable handling several projects and deliverables at once
Flexibility to adjust quickly to changes and deliver on tight deadlines
Experience working cross-functionally with multiple stakeholders across various teams (Site, Stores, Planning, Merch)
Must be proactive and solution-oriented, with a strong sense of urgency
This position is not eligible for sponsorship.

Nice To Haves

Experience supporting multiple purchase channels (Ecommerce, Full Price, Outlets) a plus.
Experience with email QA tools (Email on Acid, Litmus, Inbox Monster) a plus.

Responsibilities

Lead the end-to-end process for email marketing – all creative briefs, including robust storytelling and asset/copy direction, deployment details, promotions/messaging, PDP content, linking strategy, proof review, QA, and versioning for testing/segmentation.
Ensure all changes to business promotion and content calendars are reflected in customer-marketing channels accurately and in a timely manner.
Hands on experience with QA process, testing of email proofs pre-deployment, striving for 100% accuracy within email content and target audience(s).
Manage the coordination and delivery of email campaign assets in Project Management Tool (e.g., Asana), including creative, linking strategy, deployment details, subject lines, preheaders, disclaimers, audience, asset tagging, and version management.
Oversee execution of basic end-to-end email tests (A/B, multivariate) for messaging creative, subject lines, deployment time, audience segmentation, etc.
Lead the creation of content for email reporting/presentations, including preparation of business reviews and competitive analysis/marketing research
Sustain strong collaborative relationships with cross-functional partners across internal teams and with external partners
Work closely with brand marketing team to coordinate digital collateral of seasonal buy sheet, including creative content, usage, product ownership, date of availability, and product information to be utilized by both marketing and creative teams; working with the Ecommerce team, provide clear guidance on product details and imagery that can be used to support the business via email.
Communicate with the creative team and PM to ensure all email assets are ready on time, approved by the business and briefed for coding on time.
Proactively resolve problems and roadblocks in order to keep work flow on schedule and escalate higher level conflicts to manager for resolution.
Align with the Ecommerce team on email linking strategy; ensure pricing/promotions are accurate, and obtain business approval for deployments
Lead the coordination of mobile marketing campaigns, journeys, capture locations, deployment, and reporting in platform
Support Manager, Customer Marketing in designing strategy and calendars for email and mobile program

Benefits

PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements.
These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting.
Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills.
PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement.
We also offer career growth opportunities, empowering our associates to design their future at PVH.
Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.
An above-market 401(k) contribution to help our eligible associates save for retirement.
Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.
A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.
Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.
Receive support for continued education including tuition reimbursement.
Shop at our company outlets and e-commerce sites at a discount.