Senior Demand Generation Manager

BrainPOP•New York, NY

1d•$100,000 - $120,000•Hybrid

About The Position

As the Senior Demand Generation Lead, you will play a critical role in defining and executing our national and regional demand strategy. This critical role is responsible for driving qualified leads, opportunities, and long-term brand growth within the K-12 institutional market. The ideal candidate is a hands-on marketer who can translate deep market empathy and data insights into complex, multi-channel campaigns that deliver measurable pipeline results. This role will be hybrid in our NYC HQ (strongly preferred ) or remote in the US (Eastern time zone hours).

Requirements

5+ years of progressive B2B demand generation or integrated marketing experience in EdTech.
Proven track record of developing, executing, and scaling national integrated campaigns that deliver measurable pipeline and opportunity impact.
Demonstrated proficiency and hands-on experience with marketing automation (e.g. HockeyStack, marketing automation (e.g., Pardot) and CRM tools (e.g., Salesforce), as well as digital analytics and advertising platforms (e.g., Google Analytics, Google Ads, programmatic media).
Experience in leveraging multiple digital channels, including a focus on paid media to drive high-quality demand.
Must be able to spend time in NYC HQ for company meetings or key events.

Responsibilities

Define the integrated demand strategy, campaign goals, content requirements, and channel mix to drive pipeline and adoption, ensuring alignment with overall business objectives and GTM priorities.
Prioritize campaigns based on business impact, audience needs, and resource capacity.
Partner with Product Marketing to ensure campaigns competitively position offerings and resonate with K-12 educators and administrators.
Partner closely with the broader GTM community, including Sales Enablement, to ensure campaigns support pipeline development.
Lead the planning and execution of complex, multi-channel campaigns across paid media, email/nurturing, web, events, and content distribution channels.
Coordinate across channel owners to ensure campaign consistency, efficiency, and maximum impact.
Collaborate with creative, web, and paid media teams to ensure high-quality, high-converting assets (emails, ad creative, landing pages) are delivered on time in coordination with campaign launch calendar.
Define high-impact KPIs and rigorously track performance across campaigns and channels.
Synthesize campaign data to provide actionable insights and recommendations to Growth & Marketing leadership.
Work with Analytics and Lifecycle teams to measure contribution to pipeline, attribution, and conversion performance.
Act as a strategic partner to BDRs, Sales, and Customer Success teams to maximize inbound lead flow and campaign influence on pipeline generation.
Support ongoing experimentation and iteration to continually improve campaign ROI, engagement, and pipeline outcomes.