Senior Designer, Brand Systems

Huntington National Bank•Columbus, OH

7d•Hybrid

About The Position

This position is available to be filled at any Huntington Corporate office location. Overview The Brand and Creative team at Huntington Bank is seeking a Senior Designer, Brand Systems to translate our visual identity into clear, flexible and easily duplicatable design systems that enable teams across the enterprise to represent the brand with confidence and consistency. This role works at the direction of the Creative Director, Design and partners closely with brand and creative leadership to ensure the brand is expressed correctly and consistently at scale. This position requires a specialized design skill set. The Senior Designer translates high quality brand design into templates, systems and workflows built within Microsoft programs and other nontraditional tools widely used across the enterprise. These platforms are nuanced and technically complex, requiring a designer who understands their constraints and knows how to achieve polished, on brand results within them. To support scale, this role leverages AI powered design and productivity tools to increase efficiency, reduce complexity and enable broader adoption of brand systems. The Senior Designer stays current on emerging AI capabilities, evaluates their relevance and operationalizes them through templates, workflows and training. The ideal candidate is a strong visual designer who thinks in systems, understands how non-creatives work and excels at enabling others to create on brand work confidently within Microsoft and evolving AI supported environments.

Requirements

Bachelor’s degree in design, related field or equivalent experience.
5+ years of professional design experience with strong emphasis on brand, visual identity or systems-based design.

Nice To Haves

Excellent visual design skills including layout, typography, hierarchy and composition.
Demonstrated experience creating templates, toolkits or repeatable design frameworks.
Strong understanding of how design systems scale across channels and users.
Experience working in tools commonly used by non-designers including Microsoft Office and Adobe Express.
Experience using or piloting AI powered design, content or productivity tools in a professional setting with an emphasis on scalability and systemization.
Ability to quickly learn new tools and platforms, assess their relevance and translate them into clear, usable systems.
Familiarity with accessibility considerations across digital and print materials.
Ability to simplify complexity and design for clarity and usability.
Strong communication and collaboration skills and the ability to manage multiple projects, priorities and deadlines.
Knowledge of project management and office software.

Responsibilities

Brand System Translation Translate the brand identity into a cohesive, flexible design system that works across formats and channels. Define rules for layout, typography, color, hierarchy, iconography and data visualization that are clear, consistent and easy to apply in Microsoft and other non-traditional design programs. Ensure brand expression remains strong and recognizable regardless of who is creating the asset.
Template and Toolkit Development Design reusable templates and component libraries for common asset types. Build systems in tools commonly used across the enterprise including Microsoft Office and Adobe Express with a focus on ease of duplication and correct usage by non-designers. Establish locked and flexible elements to balance brand integrity with practical use.
Enterprise Enablement and AI-Enabled Scale Enable noncreative partners to create on brand materials independently through well designed templates, systems, guidance and examples. Leverage AI powered design, content and productivity tools to increase the volume, speed and consistency of brand aligned assets across the enterprise. Apply AI thoughtfully within templates and systems to reduce manual effort, simplify complex workflows and lower the barrier to entry for non-designers. Stay current on emerging AI tools and evolving platform capabilities, evaluating their relevance as they come into existence and determining how they can responsibly support brand systems at scale. Translate new AI capabilities into practical, repeatable workflows embedded directly into templates, systems and toolkits. Create clear documentation and usage guidelines that explain not just what to use but why it works including guidance on when and how AI should be used versus when human judgment and design decisions are required. Present and train teams across the enterprise on how to use design systems, templates and AI enabled workflows as they are adopted, ensuring teams understand how to apply the brand correctly, confidently and efficiently in their day-to-day work. Continuously refine systems, templates and AI supported workflows based on user feedback, adoption patterns and evolving business needs.
Quality, Consistency and Stewardship Serve as a steward of the brand system, ensuring consistency across teams, channels and asset types. Identify common breakdowns or misuse of the brand and evolve systems to address them. Stay current on how nontraditional design platforms, such as Microsoft programs, evolve including new AI driven capabilities and intentionally incorporate them into brand systems, templates and workflows to improve efficiency, scale and consistency while maintaining high design standards.
Collaboration and Support Partner closely with brand, creative and marketing stakeholders to understand needs and priorities. Support designers and non-designers alike by providing clarity, structure and solutions, not just finished files. Contribute high quality design work when custom solutions are required while keeping the focus on scalable systems.