Senior Director, Brand & PR

Collibra • Raleigh, NC

2d • $204,000 - $255,000 • Hybrid

About The Position

Joining Collibra’s marketing team
Marketing at Collibra is built on a simple belief: when brand, product marketing, growth and demand, customer marketing, and GTM enablement work as one, the business wins. As our Senior, Director, Brand and PR, you won't be operating in a silo — you'll be a central voice in a team that's deeply collaborative by design, where brand strategy shapes and is shaped by every function around it.
Our customers sit at the center of everything we do. They inspire our messaging, anchor our campaigns, and keep us honest. You'll work alongside marketers who share that obsession and who understand that a strong, coherent brand isn't decoration, it's the foundation that makes every other motion more effective.
This is a role for someone ready to plant a flag. We're at an inflection point: a category worth owning, a product worth championing, and a team ready to do the most ambitious work of their careers. We're looking for the visionary leader who will define how the world perceives Collibra in the AI era for years to come.
This is a hybrid role based in our Raleigh office. Our hybrid model means you’ll work from the office at least two days each week. This setup helps us stay connected, work more closely together, and keep making progress as a team.
Sr Director, Brand & PR’s at Collibra are responsible for
As the Senior Director, Brand and PR, you own the vision, goals, and roadmap for our market identity, ensuring it aligns directly with broader revenue objectives.
Brand architecture and narrative leadership:
You'll be the guardian and visionary of the Collibra brand, bringing the waffle (our logo) to life. You’ll own the pen as we evolve our narrative in partnership with executive leadership, Product Marketing, and Demand Gen, while ensuring Collibra, Collibra Public Sector, and Deasy Labs all show up with consistency and conviction. You'll keep a sharp eye on the competitive landscape and the broader tech world, bringing inspiration that keeps our brand thinking ahead of the curve.
Creative strategy (design and video):
A great brand lives or dies in execution and it goes well beyond the color wheel. You'll set the creative direction that pushes our visual identity forward, define how it shows up in bold, unexpected ways, and keep the team focused on the work that moves the needle most.
Digital experience (web properties):
Our web properties are often the first handshake between Collibra and the world. You'll ensure that handshake is strong while overseeing collibra.com and all web properties so they perform, convert, and reflect the very best of our brand and platform messaging.
Social media:
You'll shape how Collibra, Collibra Public Sector, and Deasy Labs show up in the social conversation, driving channel strategy and growth while advising on how our executives build their presence and point of view in the market.
Public Relations:
You'll lead our PR strategy and agency relationship with intention, identifying the moments where Collibra's voice can cut through and positioning our executives as genuine thought leaders in the spaces that matter most.

Requirements

• 10+ years of experience in brand strategy, corporate PR, or creative leadership, with at least 5 years managing high-performing, diverse teams.
• A proven track record building and evolving enterprise brand strategies at a senior level and have the “scars and wins” to show for it.
• A clear point of view on how AI is reshaping buyer behavior, content, creativity, and communications. Moreover, you know how to position a brand that's relevant, credible, and compelling in that moment.
• The instincts of a storyteller combined with the discipline of an operator. You can build the governance, KPIs, and frameworks to make a vision real.
• Extensive experience leading and integrating across creative, web, social, and PR, with a track record of building high-performing teams and agency partnerships that punch above their weight.
• A collaborative spirit with the ability to earn trust across functions, influence without authority, and bring out the best in the people and partners around you, all while keeping the customer at the center of every decision.
• A bachelor’s degree or equivalent related working experience is required.
• This position is not eligible for visa sponsorship.

Responsibilities

• Brand architecture and narrative leadership
• Creative strategy (design and video)
• Digital experience (web properties)
• Social media
• Public Relations

Benefits

• In addition to base salary, we offer a competitive total rewards package, including bonus potential, equity for eligible roles, a Flex Fund monthly stipend, pension/401k plans, and more.
• Collibra recognizes and values that everyone has different needs, interests, and life goals. We built our benefits program with flexibility in mind to support you and your loved ones through a diverse range of circumstances and life events. These flexible offerings sit on a foundation of competitive compensation, health coverage, and time off.
• Learn more about Collibra’s benefits.
• We create inclusion and belonging through how we onboard, meet, connect, engage, and communicate.
• Learn more about diversity, equity, and inclusion at Collibra.
• At Collibra, we’re proud to be an equal opportunity employer. We realize the key to creating a company with a world-class culture and employee experience comes from who we hire and creating a workplace that celebrates everyone.
• With this, we proudly consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, pregnancy, sex, gender identity, gender expression, genetic information, physical or mental disability, HIV status, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status or any other legally protected category. If you have a need that requires accommodation, let us know by completing our Accommodations for Applicants form.

What This Job Offers

• Job Type: Full-time
• Career Level: Director