Senior Director, Brand

Jazwares Careers • Los Angeles, CA

22h • $190,000 - $240,000 • Hybrid

About The Position

As the Sr. Director of Brand, you will have a high-impact leadership role in architecting and steering the global vision for Jazwares’ most prominent brands. As a key member of the leadership team, you will lead a dynamic group of creative communicators and brand managers, fostering innovation and operational excellence. You are a brand champion and master storyteller, managing complex brand ecosystems—from high-level line architecture and global profitability to high-stakes licensor relationships. You will define the long-term roadmap that drives engagement and sales, ensuring a cohesive consumer experience across all touchpoints. This role requires a visionary leader who balances creative intuition with data-driven strategy to scale Jazwares’ presence in the global marketplace.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field a plus (Master’s/MBA highly preferred).
• 10+ years of experience in brand development, product management, or marketing within consumer products.
• 7+ years of experience specifically within the toy, entertainment, or licensed goods industry.
• 7+ years of proven experience in a leadership/people-management capacity, with a track record of developing senior-level talent.
• Financial Acumen: Advanced proficiency in brand profitability, P&L management, and driving programs to meet aggressive global financial targets.
• Strategic Communication: Exceptional public speaking and presentation skills; ability to influence executive-level stakeholders and external partners.
• Agility: Ability to thrive in a high-pressure, fast-paced environment, managing multiple multi-million dollar portfolios simultaneously.
• Analytical Rigor: Deep understanding of tracking and measuring KPIs, market share, and ROI.
• Creative Vision: A "think outside the box" mentality with a passion for innovation and trend-spotting.
• Interpersonal Mastery: Skilled at building productive relationships across diverse organizational levels and global cultures.

Nice To Haves

• Deep experience navigating a complex global organization.
• Technical familiarity with Adobe Creative Suite to better guide design teams.
• Experience in the plush, collectibles, and girls' collectibles categories.
• Multilingual capabilities are a significant plus.

Responsibilities

• Architect and execute the overarching global brand vision and long-term strategy, ensuring alignment with corporate financial and growth objectives.
• Lead high-level collaboration with Product Design, Packaging, Marketing, and Licensing to ensure all products exceed brand standards and market expectations.
• Oversee the end-to-end product planning process—from conceptualization to retail shelf—ensuring award-winning product launches and market-leading brand presence.
• Act as the primary brand and category expert for senior management, stakeholders, and external partners, including major global licensors.
• Create and deliver high-quality, compelling presentations that clearly and impactfully communicate brand status, strategy and vision.
• Partner with Sales leadership to define and drive retailer-specific channel strategies, creating diverse product lines tailored to the evolving needs of global markets.
• Synthesize sales data, competitive landscape analysis, and emerging industry trends to pivot strategies and identify "white space" opportunities.
• Build a high-performing team culture.
• Manage all stages of the employee life cycle, providing executive coaching, mentorship, and professional development.
• Co-develop targeted retail exclusives and innovative product concepts by identifying global consumer insights and shifts in pop culture.
• Direct communication with international field offices to ensure global brand consistency while adapting to regional market nuances.

Benefits

• At Jazwares, we believe in providing our employees with comprehensive and competitive benefits that support their well-being and overall satisfaction.
• The salary range for this position is $190,000.00 - $240,000.00/Yr.
• The base salary may vary based on experience, role tenure, performance, industry, and location.
• Eligibility for the annual performance incentive may apply.
• Jazwares is a multi-state employer, so the salary range may not apply to other states.
• Our benefits package includes basic medical insurance that is 100% company-paid for employees and their children, employee basic life and AD&D insurance, a 401(K) retirement program with Jazwares matching up to 4% of pretax or post-tax deferrals, short and long-term disability, and tuition reimbursement.
• Our work environment provides a flexible work schedule that includes Monday through Thursday on-site, with an optional WFH on Fridays, up to 20 workdays fully remote each year, and Time Off for vacation and sick leave.
• Through Jazwares Cares, you will have the opportunity to volunteer for up to 16 hours a year on community service projects.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive