Senior Director, Marketing Capabilities & Technology Enablement

The Coca-Cola Company•Atlanta, GA

About The Position

The Senior Director, Marketing Capabilities & Technology Enablement (NAOU) leads the development of future‑ready marketing capabilities by uniting core marketing excellence with technology‑ and AI‑enabled ways of working. This role defines and activates the NAOU Marketing Capability strategy, ensuring marketers have the foundational skills in brand, integrated planning, and execution—while embedding modern platforms, automation, and data‑driven workflows into how work gets done. Operating at the intersection of Marketing, MarTech, and Learning, this leader translates technology investments into practical, scalable capability outcomes that improve effectiveness, speed, and marketer experience across North America Marketing. Focus, Scope & Impact Lead the development and activation of the NAOU Marketing capability strategy, building strong foundations in brand strategy, integrated marketing planning, consumer‑first thinking, and commercial execution. Define and lead the NAOU MarTech Capabilities & Technology Enablement strategy, aligning platforms, operating models, and enablement to Marketing strategy, the enterprise MarTech roadmap, and Global capability frameworks. Strengthen marketer capabilities across end‑to‑end marketing planning, including campaign strategy, channel integration, agency collaboration, and execution excellence—enabled by modern MarTech platforms. Ensure capability development supports both strategic thinking and executional excellence, connecting marketing fundamentals with tech‑enabled workflows. Establish a clear future skills roadmap for marketers, with emphasis on tech augmented workflows, AI assisted execution, automation, data driven decisioning, and platform fluency. Translate MarTech investments into clear capability outcomes, ensuring tools enable new ways of working—not just adoption. Own capability measurement and reporting, ensuring clear visibility into progress, adoption, and business impact. Champion a mindset shift from tool usage to capability driven, outcome based ways of working. Design and deliver enterprise marketing capability programs grounded in Experience, Education, and Exposure (3Es), blending traditional marketing learning with AI‑enabled and automated ways of working. Serve as a valued partner to Global and Enterprise Capabilities communities, balancing global consistency with local relevance by sharing learnings and best practices, influencing capability development and deployment, and advocating for NAOU needs aligned to business priorities . Ensure NAOU Marketing is building skills for the future, including AI enabled marketing, automation, advanced analytics, personalization, and modern content operations. Determine successful tool adoption, governance and taxonomy adherence and measurement framework. Bring outside‑in perspective on evolving marketing practices, consumer engagement models, and industry trends—integrating them into NAOU capability roadmaps and enablement programs.

Requirements

Bachelor’s degree in Marketing, Business, Technology, or related field.
Senior leadership experience at the intersection of Marketing, Technology, and Capability Development.
Deep understanding of MarTech ecosystems, digital platforms, AI enabled marketing, and modern marketing operations.
Proven experience designing and scaling enterprise enablement and learning programs, particularly for technology adoption and behavior change.
Strong strategic, analytical, and systems thinking capabilities.
Demonstrated ability to influence senior stakeholders and lead cross functional transformation.
Experience with adult learning, change management, and capability maturity models.
Expertise in MarTech strategy, enablement, and operating model design.
Strong understanding of tech augmented workflows across the marketing lifecycle.
Ability to translate complex technology concepts into practical, marketer friendly learning experiences.
Exceptional collaboration, communication, and storytelling skills.
Proven people leadership and talent development capabilities.

Responsibilities

Lead the development and activation of the NAOU Marketing capability strategy, building strong foundations in brand strategy, integrated marketing planning, consumer‑first thinking, and commercial execution.
Define and lead the NAOU MarTech Capabilities & Technology Enablement strategy, aligning platforms, operating models, and enablement to Marketing strategy, the enterprise MarTech roadmap, and Global capability frameworks.
Strengthen marketer capabilities across end‑to‑end marketing planning, including campaign strategy, channel integration, agency collaboration, and execution excellence—enabled by modern MarTech platforms.
Ensure capability development supports both strategic thinking and executional excellence, connecting marketing fundamentals with tech‑enabled workflows.
Establish a clear future skills roadmap for marketers, with emphasis on tech augmented workflows, AI assisted execution, automation, data driven decisioning, and platform fluency.
Translate MarTech investments into clear capability outcomes, ensuring tools enable new ways of working—not just adoption.
Own capability measurement and reporting, ensuring clear visibility into progress, adoption, and business impact.
Champion a mindset shift from tool usage to capability driven, outcome based ways of working.
Design and deliver enterprise marketing capability programs grounded in Experience, Education, and Exposure (3Es), blending traditional marketing learning with AI‑enabled and automated ways of working.
Serve as a valued partner to Global and Enterprise Capabilities communities, balancing global consistency with local relevance by sharing learnings and best practices, influencing capability development and deployment, and advocating for NAOU needs aligned to business priorities .
Ensure NAOU Marketing is building skills for the future, including AI enabled marketing, automation, advanced analytics, personalization, and modern content operations.
Determine successful tool adoption, governance and taxonomy adherence and measurement framework.
Bring outside‑in perspective on evolving marketing practices, consumer engagement models, and industry trends—integrating them into NAOU capability roadmaps and enablement programs.