Senior Analyst - Direct Marketing and Capabilities
About The Position
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. How will you make an impact in this role? The U.S. Consumer Marketing team (USCM) is part of the U.S. Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle The Senior Analyst, Direct Marketing and Capabilities sits within the Prospect & Key Platforms arm of the Prospect, Partner & Customer Growth Team (i.e. the Performance Marketing arm of USCS). This person will be responsible for the end-to-end delivery of Platinum Direct Mail campaigns, as well as to support the launch of new capabilities to evolve the channel into the next generation.
Requirements
- Enthusiastic and passionate marketer. Has a can-do attitude.
- Strong organization skills and stringent attention to detail
- Ability to distill complex problems and identify a path towards success.
- Ability to build strong relationships
- Passion for team culture and collaboration
- Superlative project management skills. Demonstrated ability to work cross-functionally across teams.
- 2+ Years Experience
- BA/BS preferred
Nice To Haves
- Prior Consumer marketing experience a plus
Responsibilities
- End-to-end channel management of Prospect Direct Mail campaigns, ensuring flawless execution and compliance rigor
- Support the capabilities arm to bring new initiatives to life, working with key technology partners to evaluate and build out new opportunities
- Oversee creative development of packages, developing an impactful test curriculum and meaningful merchandising
- Use data to analyze and assess campaign performance, identifying areas of optimization and opportunities for growth
- Build strong relationships across US Consumer Marketing (USCM) as well as key partner teams
Benefits
- Competitive base salaries
- Bonus incentives
- 6%25 Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
