Senior Field Marketing Manager

NICE•Hoboken, NJ

12h

About The Position

At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you. Role Overview We are looking for an experienced Senior Field Marketing Manager to drive regional demand generation, pipeline growth, and revenue impact through integrated field and account-based marketing programs. This is a senior, hands-on role requiring deep collaboration with sales, strong program ownership, and a proven ability to translate corporate marketing strategy into high-impact regional execution. The ideal candidate brings 10+ years of experience in high-tech field marketing, preferably within enterprise B2B or SaaS organizations, and has a strong track record of delivering measurable pipeline and revenue results.

Requirements

10+ years of experience in field marketing within a high-tech, B2B, SaaS, or enterprise software environment
Proven experience driving pipeline and revenue through field and account-based marketing programs
Strong alignment and partnership experience with enterprise sales teams and sales leadership
Demonstrated success managing complex, multi-channel field programs across regions or territories
Experience with marketing automation and CRM platforms (e.g. Marketo, HubSpot, Salesforce)
Strong analytical mindset with the ability to measure, report, and optimize marketing impact
Excellent communication, stakeholder management, and presentation skills
Ability to thrive in a fast-paced, high-growth environment

Nice To Haves

Experience supporting enterprise and / or strategic accounts
Familiarity with ABM platforms and intent data tools
Prior experience working with channel, GSI’s or alliance partners
Global or multi-region field marketing experience

Responsibilities

Own and execute regional field marketing strategy aligned with corporate objectives and sales priorities
Design and deliver integrated field programs including events, roadshows, executive engagements, webinars, and ABM initiatives
Partner closely with sales leadership to support territory plans, pipeline creation and acceleration, and account expansion
Manage end-to-end program execution: planning, budgeting, logistics, promotion, execution, and post-event measurement
Drive demand generation and pipeline contribution through targeted campaigns and personalized experiences
Collaborate with digital, content, product marketing, and partner marketing teams to ensure consistent messaging and execution
Analyze program performance and pipeline impact; provide regular reporting and insights to marketing and sales leadership
Manage regional marketing budgets and ensure strong ROI across all initiatives
Work with external vendors, agencies, and partners to scale execution and impact
Continuously optimize programs based on performance data, market feedback, and evolving business priorities