Senior Field Marketing Manager

BlackCloak
1d$100,000 - $125,000Remote

About The Position

BlackCloak’s mission is to protect corporate executives and high-profile individuals in their personal lives, mitigating risks to their families, companies, reputation, and finances. We defend our clients’ digital lives from hackers, privacy leaks, and identity theft. If you are passionate about helping to protect others, then keep reading - this may be your next great opportunity.  We are seeking a dynamic and experienced Senior Field Marketing Manager to lead and execute our go-to-market strategy through our valuable partner ecosystem and targeted field marketing initiatives. This critical role will be responsible for developing and implementing programs that drive revenue growth and strengthen relationships with customers. The ideal candidate is a doer that combines strategic thinking, data-driven decisions, and creativity to drive regional programs that support sales goals and customer retention objectives. 

Requirements

  • Bachelor's degree in Marketing, Business, or a related field preferred.
  • 5-10+ years of experience in partner marketing and/or field marketing, with at least 5 years at the Manager level. 
  • Proven track record of developing and executing successful partner and field marketing programs. 
  • Strong understanding of channel sales and partner management
  • Experience with Salesforce and marketing automation platforms (e.g., Salesforce, Marketo, Clay, Asana). 
  • Excellent communication, presentation, and interpersonal skills. 
  • Data-driven and analytical with a strong understanding of marketing metrics.
  • Ability to manage multiple projects simultaneously and prioritize effectively.

Nice To Haves

  • Experience in cybersecurity is a plus. 

Responsibilities

  • Develop and execute regional field marketing plans to generate leads and support sales objectives. 
  • Plan and execute field events collaborating with our events coordinator, including conferences, seminars, workshops, and roadshows. 
  • Manage our relationships with third party influencer organizations to build programs that extend our credibility and drive demand such as TAG Cyber and others. 
  • Collaborate with the CMO and marketing team to build and manage customer engagement through regional customer advisory boards and other customized events. 
  • Manage field marketing budgets and track ROI. 
  • Collaborate with sales teams and the digital marketing team to integrate field and regional digital campaigns that drive measurable impact. 
  • Analyze field marketing performance and make data-driven recommendations for optimization. 
  • Create and implement joint marketing programs with partners as part of the sales team’s regional programs, including co-branded content, webinars, events, and lead generation campaigns. 
  • Manage partner communications and ensure consistent messaging on the partner portal. 
  • Track and analyze partner program performance, providing regular reports on key metrics. 
  • Foster strong relationships with key partner stakeholders.

Benefits

  • 100% Remote Company, within the USA
  • Comprehensive Medical, Dental, and Vision plans with a 100% employer-paid monthly premium option for employees & 50% employer-paid monthly premiums for dependents. 
  • Health Savings Account with company contribution for eligible medical plans.
  • Flexible Vacation Plan 
  • 10 Paid Company Holidays 
  • 100% employer-paid Life, AD&D and Short- and Long-Term Disability Insurance
  • 401k with Traditional and Roth options, including employer match.
  • Company Equity 
  • Paid Parental and Pregnancy Recovery Leave
  • Company and team off-sites and virtual events throughout the year 
  • Home office stipend 
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