Senior Google Ads Specialist
About The Position
This role offers a chance to lead the strategy and execution of paid search and digital advertising campaigns for a growing portfolio of health and wellness products. As a Senior Google Ads Specialist, you will take full ownership of campaign performance, leveraging both Google Ads and Microsoft Advertising platforms to drive measurable growth. You will use data-driven insights, advanced analytics, and AI-powered tools to optimize campaigns across search, display, shopping, and video channels. Collaboration with cross-functional teams and the ability to iterate quickly on creative ideas will be key to success. This role is ideal for someone who thrives in a fully remote, high-energy, and innovative environment, and is passionate about delivering ROI-focused results while influencing company-wide advertising strategy. You will have the opportunity to grow professionally while making a tangible impact on the companyâs reach and revenue.
Requirements
- Proven experience managing Google Ads and Microsoft Advertising campaigns with measurable ROI results
- Strong analytical skills and proficiency in digital marketing analytics tools such as GA4, Looker Studio, Power BI, or similar platforms
- Experience with A/B testing, creative iteration, and data-driven campaign optimization
- Familiarity with automation tools, AI-driven content creation, and scripts for scaling campaigns
- Ability to conduct market, competitor, and customer research to support campaign strategy
- Excellent communication skills and ability to collaborate effectively with remote teams
- Self-motivated, detail-oriented, and able to manage multiple projects in a fast-paced, fully remote environment
Nice To Haves
- experience in health, wellness, or e-commerce advertising is preferred
Responsibilities
- Take end-to-end ownership of Google Ads and Microsoft Advertising campaigns, including strategy, execution, and performance optimization
- Manage campaigns across multiple channels (Search, Shopping, Display, YouTube) to guide users through the sales funnel and maximize ROI
- Analyze performance data using platforms such as GA4, Looker Studio, and Power BI to identify scaling opportunities and improve campaign results
- Generate and iterate creatives, landing pages, and video content with AI tools to continuously test and optimize campaigns
- Conduct market, competitor, and customer research to inform testing, strategy, and scaling decisions
- Share actionable insights with the team to support overall advertising strategy and cross-campaign learnings
- Identify opportunities for automation using AI, scripts, and third-party tools to increase efficiency and performance
- Stay up to date on platform updates, industry trends, and best practices to apply relevant changes to campaigns
Benefits
- Fully remote work with the flexibility to work from anywhere
- Home office allowance with choice of MacBook or Windows-based workstation
- Health and wellness budget to support personal well-being
- 25+ working days of paid annual leave
- 2 paid volunteering days per year for personal growth and community involvement
- Access to professional development opportunities and online training
- Career advancement opportunities based on performance and contributions
- Annual achievement bonus to celebrate company success
- Exclusive access to company products and health-focused resources
- Inclusive, flat culture with opportunities to influence company decisions
- Regular team-building activities, online events, and other employee appreciation perks
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
