Senior Manager, Digital Content Strategy

College of American Pathologists•Northfield, IL

1d•$100,000 - $128,000•Onsite

About The Position

The Senior Manager, Digital Content Strategy, serves as the enterprise lead for digital content strategy, governance, and channel execution across CAP.org and social platforms. This role shapes the vision for how content supports organizational goals, elevates user experience, and drives engagement across the entire digital ecosystem. The Senior Manager leads the transition to the redesigned WordPress site and implements a distributed content model, establishing standards, training contributors, and ensuring content is optimized for SEO and emerging Generative Engine Optimization (GEO) environments. This role also oversees enterprise content operations—including podcast strategy, editorial planning, and generative AI governance—while driving innovation, scalability, and future ready digital experiences.‑ready digital experiences.

Requirements

Strong organizational skills, acute attention to detail, and high degree of accuracy.
Excellent people skills with the ability to lead, motivate, follow, and collaborate successfully with others at all levels of the organization.
Able to work independently with limited supervision and proactively participate in a dynamic team environment.
Strong understanding of SEO best practices.
Excellent written (business, technical, and promotional) and oral communication skills for audiences at all levels and of all sizes, including senior management, member leadership, and external agencies partners.
A desire to stay current with the latest industry trends, best practices, and activities related to content, podcasts, web, social, and mobile.
Experience facilitating cross-organizational teams to produce appropriate content for varied audiences under tight deadlines.
Experience using and applying Google analytics, web usability standards, and content best practices.
Must have web content management skills with a strong understanding of web technology, information architecture, and content models. Craft CMS and WordPress a plus.
Must be proficient in Microsoft Office, Google Analytics; familiarity with Adobe Marketo and Sprout Social
Bachelor’s degree in English, communications, journalism, marketing, or related field.
5+ years of marketing and/or journalism experience.
5-7 years of writing and editing experience in a web or communications environment.
5-7 years direct web content management experience.
Experience reviewing content (written and visual) and ability to provide constructive feedback that improves the messaging, tone, clarity, flow, etc.
Demonstrated project experience with diverse stakeholder groups.
Highly experienced at speaking and presenting to both large and small groups.

Nice To Haves

Experience with Wrike a plus.
Member association or healthcare industry experience a plus.

Responsibilities

Strategic Content Leadership: Lead the development and evolution of a unified digital content strategy that advances organizational priorities and supports key business units across CAP.org and social channels.
Set and maintain high standards for content quality, accuracy, findability, and brand consistency.
Translate business goals into actionable plans that drive engagement, visibility, and user satisfaction.
Cross-Functional Website & Digital Ecosystem Leadership: Serve as the strategic lead for CAP.org content throughout the transition to the new WordPress platform, establishing an enterprise-wide distributed content model.
Partner with Marketing, Communications, and Creative teams to ensure content is coordinated and consistent across web, email, social media, and digital campaigns.
Lead cross-functional planning and editorial alignment to create cohesive storytelling across the CAP digital ecosystem.
Content Operations, Governance & Contributor Enablement: Develop and maintain enterprise content governance frameworks, including standards, editorial guidelines, workflows, and publishing processes.
Establish and train distributed content contributors on digital content writing guidelines optimized for SEO and Generative Engine Optimization (GEO), including best practices for structure, metadata, accessibility, and search visibility.
Serve as a trusted advisor to content owners, guiding decision-making that supports quality, scalability, and compliance.
Oversee content operations to streamline workflows, reduce bottlenecks, and ensure consistent user experience across CAP.org.
Content Design & User Experience: Apply user-centered content design principles to improve clarity, accessibility, and navigational flow.
Collaborate with UX teams to ensure content supports intuitive pathways, task completion, and a seamless member and customer experience.
Measurement, Analytics & Optimization: Define content performance KPIs and collaborate with analytics teams to measure engagement across web and social channels.
Use insights to refine strategy, inform prioritization, and drive continual content improvement.
Podcast Strategy & Channel Development: Lead the development and execution of CAP’s podcast strategy, including audience targeting, editorial direction, production workflow, cross-channel promotion, and performance measurement.
Partner with internal experts and external collaborators to produce high quality, mission aligned podcast content.
Integrate podcast distribution into the broader digital content ecosystem (web, social, email, search).
Generative AI Strategy & Enablement: Lead the development and implementation of GenAI content standards, governance, and responsible use practices.
Provide training and oversight on prompt creation, content quality review, transparency, and ethical AI usage.
Ensure alignment with evolving AI regulations, compliance needs, and industry best practices.
Content Innovation & Future Readiness: Monitor emerging trends in digital content, audience behaviors, search evolution (SEO + GEO), and generative AI.
Proactively recommend innovative tools, approaches, and content formats that improve efficiency, engagement, and accessibility.
Champion forward looking solutions that prepare CAP for future content and search environments.