Digital Strategy Senior Manager

Grupo Ferré Rangel•Guaynabo, PR

About The Position

GFR Media It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business. The Digital Strategy Senior Manager position is a Full time, Regular position. MAIN RESPONSABILITIES Develop and execute the organization’s digital growth strategy across subscriptions, eCommerce, loyalty programs, and other digital revenue streams. Own the day-to-day performance of digital revenue, proactively monitoring results and driving weekly and monthly improvements. Lead initiatives to increase digital subscription acquisition, conversion, retention, and renewal. Optimize subscription and eCommerce funnels by identifying drop-off points and implementing improvements to the user experience. Develop and manage loyalty program strategies that are sustainable, measurable, and aligned with business goals. Partner with Marketing to drive digital campaigns that increase subscriptions, loyalty engagement, and eCommerce revenue. Collaborate with Sales and Commercial teams to support digital monetization strategies and revenue opportunities. Identify and evaluate new digital revenue opportunities through market trends, user behavior, and competitive analysis. Lead efforts to strengthen the organization’s use of data and audience segmentation to improve monetization and personalization. Define and track KPIs across digital revenue streams, ensuring consistent reporting and performance accountability. Establish a digital performance scorecard and ensure leadership has visibility into results, risks, and opportunities. Direct the Business Intelligence strategy and execution, ensuring data, reporting, and analytics drive measurable digital growth and business performance. Identify gaps in data tracking and partner with Technology to improve measurement, tagging, and reporting accuracy. Drive cross-functional execution of digital initiatives, ensuring clear owners, timelines, and follow-through. Lead improvements to the organization’s digital product offerings, pricing strategies, and promotional approaches. Support the development and optimization of the external career-facing digital presence, where applicable, to strengthen digital brand and engagement. Monitor digital media trends, platform changes, and emerging technologies to keep the organization competitive. Prepare and deliver performance updates, insights, and recommendations to leadership, including forecasts and strategic priorities. Complies fully and consistently with the Company's standards, policies, and procedures and the local and federal laws applicable to our industry, business, and employment practices. May perform other duties and responsibilities as assigned, in accordance with the education and experience requirements contained in this document. QUALIFICATIONS Bachelor’s degree in Marketing, Business Administration, Digital Media, Communications, Data Analytics, or a related field required. 7+ years of progressive experience in digital strategy, digital business growth, digital product management, subscriptions, eCommerce, loyalty programs, or digital revenue operations. 3+ years of experience leading teams, managing cross-functional initiatives, and driving execution in a fast-paced environment. KNOWLEDGE, SKILLS AND ABILITIES Strong knowledge of digital business models, including subscriptions, eCommerce, loyalty programs, and digital monetization strategies. Proven ability to drive digital revenue growth through performance optimization, experimentation, and execution discipline. Strong understanding of digital subscription funnels, including acquisition, conversion, retention, and renewal strategies. Experience building and improving loyalty programs that drive measurable engagement and sustainable business value. Strong analytical skills with the ability to translate data into clear insights, priorities, and business actions. Demonstrated ability to lead a Business Intelligence function, including setting priorities, ensuring data quality, and delivering decision-ready reporting. Experience defining KPIs, dashboards, scorecards, and forecasting models to track digital performance. Familiarity with data strategy, audience segmentation, and personalization approaches to improve growth and monetization. Working knowledge of digital advertising and monetization ecosystems (direct sales, programmatic, and platform-based monetization). Hands-on experience with digital analytics tools such as Google Analytics and reporting platforms; comfort working with CRM and marketing automation tools preferred. Strong project management skills, including planning, prioritization, timeline management, and follow-through across multiple initiatives. Strong stakeholder management skills with the ability to influence and align leaders across departments, including executive-level audiences. Excellent communication skills (written and verbal), with the ability to simplify complex information and present clear recommendations. Change agent mindset with the ability to drive adoption, improve processes, and modernize digital operations across teams. High standards, strong accountability, and ability to work with urgency while maintaining quality. Strong people leadership skills, including coaching, performance management, and team development. Experience utilizing Microsoft Office products (MS Word, Excel, and Outlook). Bilingual (writing, conversational and reading comprehension in English and Spanish). CERTIFICATIONS/ LICENSES/ PROFESSIONAL AFFILIATIONS Not applicable to this position. WORKING CONDITIONS The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually moderate. Will operate a computer, copier, and other modern office equipment. The employee generally works indoors in an office setting. Ability to work in a dynamic and fast-paced environment, with flexible hours based on operational needs. Occasional offsite visits may be required, as requested by the organization. PHYSICAL REQUIREMENTS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Ability to sit for extended periods while working on a computer and managing various projects. Regular use of hands and fingers for typing, digital navigation, and handling office equipment. Occasional lifting and carrying of office supplies and documents, typically up to 25 pounds. Strong visual and auditory skills for reviewing digital content and coordinating with teams on campaign performance. If you thrive in an environment that fosters growth and collaboration with motivated, enthusiastic high achievers, you'll find a fulfilling career with us! Grupo Ferré Rangel is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, disability, age, or veteran status. We encourage applications from individuals of all backgrounds. GFR Media ¡Nada mejor que trabajar en un lugar donde todos realmente CREEN en su propósito! Nuestra misión es aportar pasión y atención al cliente en cada paso del camino. La posición Digital Strategy Senior Manager es Full time y Regular. MAIN RESPONSABILITIES Develop and execute the organization’s digital growth strategy across subscriptions, eCommerce, loyalty programs, and other digital revenue streams. Own the day-to-day performance of digital revenue, proactively monitoring results and driving weekly and monthly improvements. Lead initiatives to increase digital subscription acquisition, conversion, retention, and renewal. Optimize subscription and eCommerce funnels by identifying drop-off points and implementing improvements to the user experience. Develop and manage loyalty program strategies that are sustainable, measurable, and aligned with business goals. Partner with Marketing to drive digital campaigns that increase subscriptions, loyalty engagement, and eCommerce revenue. Collaborate with Sales and Commercial teams to support digital monetization strategies and revenue opportunities. Identify and evaluate new digital revenue opportunities through market trends, user behavior, and competitive analysis. Lead efforts to strengthen the organization’s use of data and audience segmentation to improve monetization and personalization. Define and track KPIs across digital revenue streams, ensuring consistent reporting and performance accountability. Establish a digital performance scorecard and ensure leadership has visibility into results, risks, and opportunities. Direct the Business Intelligence strategy and execution, ensuring data, reporting, and analytics drive measurable digital growth and business performance. Identify gaps in data tracking and partner with Technology to improve measurement, tagging, and reporting accuracy. Drive cross-functional execution of digital initiatives, ensuring clear owners, timelines, and follow-through. Lead improvements to the organization’s digital product offerings, pricing strategies, and promotional approaches. Support the development and optimization of the external career-facing digital presence, where applicable, to strengthen digital brand and engagement. Monitor digital media trends, platform changes, and emerging technologies to keep the organization competitive. Prepare and deliver performance updates, insights, and recommendations to leadership, including forecasts and strategic priorities. Complies fully and consistently with the Company's standards, policies, and procedures and the local and federal laws applicable to our industry, business, and employment practices. May perform other duties and responsibilities as assigned, in accordance with the education and experience requirements contained in this document. QUALIFICATIONS Bachelor’s degree in Marketing, Business Administration, Digital Media, Communications, Data Analytics, or a related field required. 7+ years of progressive experience in digital strategy, digital business growth, digital product management, subscriptions, eCommerce, loyalty programs, or digital revenue operations. 3+ years of experience leading teams, managing cross-functional initiatives, and driving execution in a fast-paced environment. KNOWLEDGE, SKILLS AND ABILITIES Strong knowledge of digital business models, including subscriptions, eCommerce, loyalty programs, and digital monetization strategies. Proven ability to drive digital revenue growth through performance optimization, experimentation, and execution discipline. Strong understanding of digital subscription funnels, including acquisition, conversion, retention, and renewal strategies. Experience building and improving loyalty programs that drive measurable engagement and sustainable business value. Strong analytical skills with the ability to translate data into clear insights, priorities, and business actions. Demonstrated ability to lead a Business Intelligence function, including setting priorities, ensuring data quality, and delivering decision-ready reporting. Experience defining KPIs, dashboards, scorecards, and forecasting models to track digital performance. Familiarity with data strategy, audience segmentation, and personalization approaches to improve growth and monetization. Working knowledge of digital advertising and monetization ecosystems (direct sales, programmatic, and platform-based monetization). Hands-on experience with digital analytics tools such as Google Analytics and reporting platforms; comfort working with CRM and marketing automation tools preferred. Strong project management skills, including planning, prioritization, timeline management, and follow-through across multiple initiatives. Strong stakeholder management skills with the ability to influence and align leaders across departments, including executive-level audiences. Excellent communication skills (written and verbal), with the ability to simplify complex information and present clear recommendations. Change agent mindset with the ability to drive adoption, improve processes, and modernize digital operations across teams. High standards, strong accountability, and ability to work with urgency while maintaining quality. Strong people leadership skills, including coaching, performance management, and team development. Experience utilizing Microsoft Office products (MS Word, Excel, and Outlook). Bilingual (writing, conversational and reading comprehension in English and Spanish). CERTIFICATIONS/ LICENSES/ PROFESSIONAL AFFILIATIONS Not applicable to this position. WORKING CONDITIONS The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually moderate. Will operate a computer, copier, and other modern office equipment. The employee generally works indoors in an office setting. Ability to work in a dynamic and fast-paced environment, with flexible hours based on operational needs. Occasional offsite visits may be required, as requested by the organization. PHYSICAL REQUIREMENTS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Ability to sit for extended periods while working on a computer and managing various projects. Regular use of hands and fingers for typing, digital navigation, and handling office equipment. Occasional lifting and carrying of office supplies and documents, typically up to 25 pounds. Strong visual and auditory skills for reviewing digital content and coordinating with teams on campaign performance. Si disfrutas de un ambiente que promueve el crecimiento y la colaboración con personas motivadas, entusiastas y comprometidas con el éxito, ¡tenemos la carrera ideal para ti! Grupo Ferré Rangel de ser un Patrono con Igualdad de Oportunidades de Empleo. No discriminamos por raza, color, religión, sexo, orientación sexual, identidad de género, origen nacional, edad, discapacidad, información genética u otro estado o característica protegida por las leyes federales, estatales o locales. Todos los solicitantes calificados serán considerados para empleo sin importar estas características. Animamos a personas de todos los orígenes y experiencias a postularse. Si necesitas asistencia o acomodos razonables debido a una discapacidad, por favor contáctanos en talento@gfrpr.com. Facebook ● LinkedIn At Grupo Ferré Rangel, we thrive on great talent to drive our business forward. We are dedicated to hiring the best individuals and providing them with opportunities to shine and elevate their abilities. After exploring our current job openings, please apply to those that align best with your skills. Keep track of your progress and new postings that may catch your interest! Thank you for considering Grupo Ferré Rangel. We appreciate your interest! Grupo Ferré Rangel is a diversified, multi-generational, family-owned company committed to leading Puerto Rico, and the communities in which it operates, to a sustainable and prosperous future. Our Purpose: To enhance and enrich the lives of Puerto Ricans, and the communities we serve, every day and in every interaction. Our Legacy: +100 years of history, 8 industries, 4 generations Iron, Cement, Newspaper, Printing, Media, Real Estate, Customer Service, Energy. En Grupo Ferré Rangel, prosperamos gracias al gran talento que impulsa nuestro negocio hacia adelante. Estamos comprometidos a contratar al mejor talento y brindarles oportunidades para destacarse y potenciar sus habilidades. Después de explorar nuestras ofertas de empleo actuales, te invitamos a solicitar aquellas que mejor se alineen con tus habilidades. ¡Mantente al tanto de tu progreso y de nuevas vacantes que puedan interesarte! Gracias por considerar al Grupo Ferré Rangel. ¡Agradecemos tu interés! El Grupo Ferré Rangel es una empresa familiar, diversificada y multigeneracional, comprometida a llevar a Puerto Rico, y a las comunidades en las que opera, hacia un futuro sostenible y próspero. Nuestro Propósito: Mejorar y enriquecer la vida de los puertorriqueños, todos los días, y en cada interacción. Nuestro Legado: Más de 100 años de historia, 8 industrias, 4 generaciones Hierro, Cemento, Periódico, Imprenta, Medios, Bienes Raíces, Servicio al Cliente y Energía

Requirements

Bachelor’s degree in Marketing, Business Administration, Digital Media, Communications, Data Analytics, or a related field required.
7+ years of progressive experience in digital strategy, digital business growth, digital product management, subscriptions, eCommerce, loyalty programs, or digital revenue operations.
3+ years of experience leading teams, managing cross-functional initiatives, and driving execution in a fast-paced environment.
Strong knowledge of digital business models, including subscriptions, eCommerce, loyalty programs, and digital monetization strategies.
Proven ability to drive digital revenue growth through performance optimization, experimentation, and execution discipline.
Strong understanding of digital subscription funnels, including acquisition, conversion, retention, and renewal strategies.
Experience building and improving loyalty programs that drive measurable engagement and sustainable business value.
Strong analytical skills with the ability to translate data into clear insights, priorities, and business actions.
Demonstrated ability to lead a Business Intelligence function, including setting priorities, ensuring data quality, and delivering decision-ready reporting.
Experience defining KPIs, dashboards, scorecards, and forecasting models to track digital performance.
Familiarity with data strategy, audience segmentation, and personalization approaches to improve growth and monetization.
Working knowledge of digital advertising and monetization ecosystems (direct sales, programmatic, and platform-based monetization).
Hands-on experience with digital analytics tools such as Google Analytics and reporting platforms; comfort working with CRM and marketing automation tools preferred.
Strong project management skills, including planning, prioritization, timeline management, and follow-through across multiple initiatives.
Strong stakeholder management skills with the ability to influence and align leaders across departments, including executive-level audiences.
Excellent communication skills (written and verbal), with the ability to simplify complex information and present clear recommendations.
Change agent mindset with the ability to drive adoption, improve processes, and modernize digital operations across teams.
High standards, strong accountability, and ability to work with urgency while maintaining quality.
Strong people leadership skills, including coaching, performance management, and team development.
Experience utilizing Microsoft Office products (MS Word, Excel, and Outlook).
Bilingual (writing, conversational and reading comprehension in English and Spanish).

Responsibilities

Develop and execute the organization’s digital growth strategy across subscriptions, eCommerce, loyalty programs, and other digital revenue streams.
Own the day-to-day performance of digital revenue, proactively monitoring results and driving weekly and monthly improvements.
Lead initiatives to increase digital subscription acquisition, conversion, retention, and renewal.
Optimize subscription and eCommerce funnels by identifying drop-off points and implementing improvements to the user experience.
Develop and manage loyalty program strategies that are sustainable, measurable, and aligned with business goals.
Partner with Marketing to drive digital campaigns that increase subscriptions, loyalty engagement, and eCommerce revenue.
Collaborate with Sales and Commercial teams to support digital monetization strategies and revenue opportunities.
Identify and evaluate new digital revenue opportunities through market trends, user behavior, and competitive analysis.
Lead efforts to strengthen the organization’s use of data and audience segmentation to improve monetization and personalization.
Define and track KPIs across digital revenue streams, ensuring consistent reporting and performance accountability.
Establish a digital performance scorecard and ensure leadership has visibility into results, risks, and opportunities.
Direct the Business Intelligence strategy and execution, ensuring data, reporting, and analytics drive measurable digital growth and business performance.
Identify gaps in data tracking and partner with Technology to improve measurement, tagging, and reporting accuracy.
Drive cross-functional execution of digital initiatives, ensuring clear owners, timelines, and follow-through.
Lead improvements to the organization’s digital product offerings, pricing strategies, and promotional approaches.
Support the development and optimization of the external career-facing digital presence, where applicable, to strengthen digital brand and engagement.
Monitor digital media trends, platform changes, and emerging technologies to keep the organization competitive.
Prepare and deliver performance updates, insights, and recommendations to leadership, including forecasts and strategic priorities.
Complies fully and consistently with the Company's standards, policies, and procedures and the local and federal laws applicable to our industry, business, and employment practices.
May perform other duties and responsibilities as assigned, in accordance with the education and experience requirements contained in this document.