Senior Manager, Global Insights & Performance Analytics

Brown‑Forman Corporation•Louisville, KY

About The Position

Meaningful Work From Day One: Deliver cross-portfolio initiatives that unite insights and performance capabilities to drive business growth. Partner with Insights & Performance leadership to architect enterprise-wide programs including brand health monitoring, consumer segmentation, executive dashboards, and media investment frameworks. A core focus is leading adoption of data-driven media audience applications, leveraging our tech stack —owning the roadmap, building capabilities, and driving organizational readiness. This role requires a strategic leader who can leverage the global team, synthesize complex data into actionable guidance, and bridge insights with media performance.

Requirements

8-10+ years in insights, analytics, or media strategy with progression to strategic leadership roles
Deep expertise in identity resolution, clean room, audience development, and addressable media ecosystems
Proven ability to lead cross-functional, enterprise-wide initiatives and influence senior stakeholders
Strong analytical foundation with ability to translate complex data into strategic recommendations
Experience with change management and capability building in technology adoption
Excellent communication and presentation skills; comfortable with C-suite audiences
Track record building frameworks, dashboards, and reporting systems that drive decision-making
Collaborative leadership style with ability to leverage global, matrixed teams

Responsibilities

Support Adoption of Key Insights & Performance Global Programs
Lead the global brand health monitor program, ensure metrics are set up effectively to deliver for the Insights & Performance Leadership Team and local markets to improve decision-making and increase adoption and usage.
Support Consumer Demand Segmentation translation to media audiences workstream, identifying connections to other Performance intelligence systems.
Coordinate the global Insights & Performance team to deliver enterprise-wide programs with consistent methodologies and scalable solutions
Data Driven Audience Strategy & Clean Room Adoption
Define and drive the data driven media audience roadmap, from foundational identity resolution through advanced audience activation.
Support the adoption of addressable audience strategies to activate high-value segments that improve media performance across the portfolio.
Establish the operational infrastructure, processes, and tools to extract maximum value from our tech stack.
Define the analytics roadmap for the clean room platform capabilities, sequencing measurement approaches, reporting frameworks, and performance insights.
Lead internal communications and stakeholder engagement to drive adoption, ensuring teams understand capabilities, use cases, and best practices.
Architect the Test & Learn approach to deliver ROI and elevate the role of the platform.
Performance Growth Analytics
Design executive dashboards that connect data sources to identify growth opportunities, enable predictive analytics, and demonstrate links between brand metrics and business outcomes.
Identify opportunities where integrated insights and performance approaches drive superior business outcomes.