Senior Manager, Licensing Out

Spin Master International•Los Angeles, CA

6d•$110,000 - $130,000•Hybrid

About The Position

As the Sr. Manager of Consumer Products, Licensing & Merchandising, you will be a key player on our licensing-out team, driving growth and strategy for Spin Master’s iconic brands across Hardlines, Toys, and Digital Games. You will identify and secure best-in-class partners, transforming our intellectual property into innovative products and scalable programs that expand our brand presence and deliver revenue. What will you work on? Lead strategy for the Hardlines, Toys, and Digital Games categories, developing and executing long-term plans aligned with franchise and content strategies. Drive business development by identifying, pitching, and negotiating licensing deals with prospective partners to fill market gaps and capitalize on emerging trends. Manage and cultivate licensee relationships , serving as the primary contact to grow their business and ensure brand integrity. Lead the complete deal-making process , including term negotiation, financial due diligence, and contract execution with legal and finance partners. Own category financials by preparing quarterly revenue forecasts, managing budgets, and analyzing sales performance to meet growth and revenue targets. Collaborate cross-functionally with Creative, Franchise, Marketing, and Retail Business Development to build cohesive, 360-degree brand programs. Provide market and industry insights , monitoring consumer trends, competitive activity, and retail dynamics to inform strategy and identify new opportunities. Partner with product development , guiding licensees from concept to final approval to ensure merchandise is compelling, innovative, and on-brand. Support retail initiatives , ensuring licensed products are showcased in key promotions and seasonal opportunities at major retailers.

Requirements

A strategic, commercially minded professional passionate about product and entertainment.
An entrepreneurial self-starter skilled at building relationships and influencing partners.
A strong negotiator with robust financial acumen and P&L management experience.
A collaborative team player who thrives in complex organizations with multiple stakeholders.
Experience in consumer products licensing, with a focus on outbound licensing and brand management.
Proven record of negotiating and managing complex licensing agreements while meeting or exceeding financial goals.
Deep understanding of the licensing lifecycle, from strategy and deal-making to product development and retail execution.

Nice To Haves

Direct entertainment and/or licensing experience managing Hardlines, Toys, or Digital Games categories (strongly preferred).

Responsibilities

Lead strategy for the Hardlines, Toys, and Digital Games categories, developing and executing long-term plans aligned with franchise and content strategies.
Drive business development by identifying, pitching, and negotiating licensing deals with prospective partners to fill market gaps and capitalize on emerging trends.
Manage and cultivate licensee relationships , serving as the primary contact to grow their business and ensure brand integrity.
Lead the complete deal-making process , including term negotiation, financial due diligence, and contract execution with legal and finance partners.
Own category financials by preparing quarterly revenue forecasts, managing budgets, and analyzing sales performance to meet growth and revenue targets.
Collaborate cross-functionally with Creative, Franchise, Marketing, and Retail Business Development to build cohesive, 360-degree brand programs.
Provide market and industry insights , monitoring consumer trends, competitive activity, and retail dynamics to inform strategy and identify new opportunities.
Partner with product development , guiding licensees from concept to final approval to ensure merchandise is compelling, innovative, and on-brand.
Support retail initiatives , ensuring licensed products are showcased in key promotions and seasonal opportunities at major retailers.