(USA) Senior Manager, Marketing Campaigns

Walmart

6d•$90,000 - $216,000

About The Position

Role summary: The Senior Marketing Campaign Manager oversees and executes campaigns from start to finish to achieve specific business goals - primarily demand generation in q4/q5 for BD. This role is responsible for strategic planning, budget management, cross-channel coordination (digital, social, email, print) performance analysis, and collaboration with internal and external teams. About the team: The Marketing team plays a vital role in supporting Walmart Data Ventures’ revenue growth by developing and executing strategic marketing initiatives. This team collaborates across functions to drive business plans, manage vendor relationships, and optimize online marketing efforts. Focused on delivering measurable results, the team leverages data insights and customer information to enhance campaign effectiveness. Members are committed to continuous improvement, adaptability, and operational excellence, ensuring alignment with business goals while maintaining high standards of integrity and professionalism in all activities. What you'll do: Your work will enable us to tell the powerful story of our Scintilla offerings at scale accelerating and enabling the growth for our business. You'll be part of a dynamic team with our associates and customers at the heart of all we do, surrounded by Marketing experts focused on delivering impactful business outcomes.

Requirements

Bachelor's degree in marketing, business, retail operations, or related field
4 years' experience in marketing campaign management, corporate communications, public relations, or relevant area
Demonstrated knowledge of campaign planning with lead, pipeline, and revenue growth
Demonstrated experience with demand generation methods for funnel creation, nurture strategies, and live/virtual events
Analytical and problem-solving skills including conducting research, analyzing data, developing hypotheses, and synthesizing recommendations
Outstanding project management skills and ability to show ownership, appropriately prioritize, and meet deadlines
Proven ability to build relationships quickly, influence without direct authority, and work collaboratively across functions with both peers and leadership
Ability to operate effectively and adapt in a fast-paced, ever-evolving environment
Strong creative thinking, originality, and experimentation skills
Excellent strategic problem-solving and communication skills with the ability to balance attention to detail with swift execution

Nice To Haves

You have experience working in a start-up environment
You are an innovative storyteller
You have deep experience in creating campaign strategies and moving them forward
You have previous experience using Marketo or other marketing automation technologies
You can collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
You have experience driving understanding of customers and their interaction with products through in-depth analyses of user behavior and engagement

Responsibilities

Develop a holistic marketing campaigns strategy across multiple channels with the right content mix to deliver against business goals and increase the engagement of our prospect and customer base
Collaborate with cross-functional teams to ensure campaign messaging, branding, and timing are aligned to business initiatives
Partner with internal Marketing team members to drive cross-team collaboration in email automation and lead scoring best practices to optimize content strategies that align with segmentation, prospect, and customer-centric opportunities
Drive personalization strategies and enhancements via multi-channel marketing campaign tactics
Establish, analyze, and report on campaign and program KPIs
Regularly communicate strategic insights and recommendations to team stakeholders and Marketing leadership
Build and maintain an inclusive campaign calendar and campaign best practices playbook
Work with PMM and Creative teams to launch campaigns using internal and external tools
Partner with Product Marketing, Creative team, Customer Success, Marketing leadership, and other neighboring teams to ensure all touchpoints are on-brand and impactful
Working closely with the Director of Marketing Operations and Marketing Creative Director to create and manage a robust campaign strategy, integrated across multiple channels including email, web, events, social media, and paid media.
Collaborating cross functionally with teammates and neighboring teams (Product Marketing, Customer Success, Communications, etc.) to continuously discover and integrate content for campaign ideas and audience building for further prospect and customer personalization
Driving the creation and execution of multiple simultaneous campaigns and projects to address sales and customer needs
Removing barriers and obstacles that impact performance and identifying performance standards.
Working with Marketing leadership to develop and drive the campaign strategy by managing the development of business proposals, strategic action plans, and roadmaps; providing insight on industry trends, best practices, and competitive landscape
Collaborating with cross functional teams on brief development, email campaigns, writing, editing, and design and providing feedback as it relates to best practices.
Ensuring business needs are being met by evaluating the ongoing performance and effectiveness of current plans, programs, and initiatives; consulting with business partners, managers, co-workers, or other key stakeholders; soliciting, evaluating, and applying suggestions for improving efficiency and cost effectiveness; and participating in and supporting community outreach events

Benefits

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
The amount you receive depends on your job classification and length of employment.
It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.
Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment.
Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.