Senior Manager - Product Management Customer Loyalty Strategy

American Express•New York, NY

3d•Hybrid

About The Position

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. Senior Manager – Consumer Deposits Loyalty Strategy The Consumer Banking Organization’s mission is to become essential to American Express Members’ lives by providing Everyday Banking products with unparalleled value, service, and convenience. Our Member deposits represent the largest source of funding for American Express, and a key strategic priority is to continue to grow our portfolio of cost efficient, resilient deposits. The Senior Manager, Deposits Loyalty Strategy will partner with teams throughout the Enterprise to develop and scale the end-to-end loyalty strategy for Savings and Checking, driving deeper engagement, balance growth, and primary banking relationships. The ideal candidate combines strategic thinking, analytical rigor, strong influence skills, and people leadership to scale a high-impact loyalty ecosystem in a growing business.

Requirements

The ideal candidate will be highly strategic with proven experience developing and executing end-to-end strategy in ambiguous or white space environments, including strong project management skills
Exceptional interpersonal, leadership and influencing skills with demonstrated ability to build compelling narratives and work collaboratively with partners across different functions and levels
Analytical mindset, with ability to interpret data, generate insights, and translate findings into actionable business strategies
Track record of advocating for the customer to drive positive outcomes and service excellence
Excellent written and oral communication skills
Ability to work well under pressure in a fast-paced environment to deliver multiple priorities
Intellectual curiosity around the Banking space and external trends

Responsibilities

Deposits Loyalty Strategy Development: Define and evolve the multi-year loyalty strategy for Savings and Checking, including leveraging customer marketing touchpoints throughout the end-to-end journey to drive Month One primacy behaviors as well as ongoing balance growth and engagement. Translate strategy into a sequenced roadmap aligned to business objectives.
End-to-End Loyalty Incentive Development: Lead the development of Checking and Savings loyalty incentive offers by defining a clear learning agenda tied to priority customer behaviors and designing a robust test-and-learn plan that ensures operational feasibility and measurable business impact.
Cross-Functional Partnership: Partner closely with Marketing and other key stakeholders to activate campaigns, optimize targeting, and ensure strong positioning of loyalty initiatives across customer touchpoints.
Customer Analytics & Optimization: Derive insights from customer behavior and performance metrics, external benchmarking, and direct customer feedback to refine and optimize the loyalty curriculum. Translate data insights into actionable strategy adjustments.
Product Positioning & Claims Development: Refine the positioning of Checking and Savings products within the broader Amex Membership ecosystem, including development of differentiated and compelling product claims.
Influence & Support Executive Communication: Develop clear, executive-ready materials and lead roadshows to align stakeholders, secure buy-in, and drive decision-making across senior audiences.
Team Leadership: Manage and develop one high-performing direct report

Benefits

Competitive base salaries
Bonus incentives
6%25 Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities