Senior Manager, Product Marketing

Curriculum Associates

1d • $81,500 - $139,500

About The Position

At Curriculum Associates, we believe in the potential of every child and are changing the face of education technology with award-winning learning programs like i-Ready that serve a third of the nation’s K–8 students. For more than 50 years, our commitment to making classrooms better places, serving educators, and supporting accessible learning experiences for all students has driven the continuous improvement of our innovative programs. Our team of more than 2,500 employees is composed of lifelong learners who stand behind this mission, working tirelessly to serve the educational community with world-class programs and support every day. The Senior Product Marketing Manager, Professional Learning & Services, will lead the strategic positioning, go-to-market strategy, and revenue-driving initiatives for our professional learning portfolio. This role is critical to increasing awareness, attach-rate, expansion, and utilization of our services, while accelerating adoption of new virtual professional learning solutions. You will shape how we articulate the value of high-quality implementation support and ensure our services are positioned as essential to driving educator effectiveness and student growth. As part of the Product Marketing team, you will partner closely with Professional Learning, Product, Sales, Partner Success, Revenue Operations, and Growth Marketing to align strategy and execution. You will be expected to think strategically, act with urgency, and influence across functions to drive measurable revenue and impact outcomes. The impact you'll have: Develop market-informed growth strategy for Professional Learning & Services Build deep expertise in the K–12 professional learning landscape, including funding streams, purchasing behavior, implementation challenges, and virtual delivery trends. Synthesize market research, competitive intelligence, win/loss analysis, and voice-of-customer insights to identify growth opportunities, whitespace, and differentiation. Define data-informed strategies to increase attach, grow professional learning revenue, and strengthen renewal and expansion outcomes. Identify barriers to adoption—particularly for virtual offerings—and shape strategic recommendations to address them. Lead differentiated positioning and messaging across the portfolio Develop clear, compelling positioning that elevates professional learning from a “support add-on” to a critical driver of implementation success and student outcomes. Establish differentiated positioning for new and evolving offerings, including virtual models, to ensure strong market understanding and resonance. Create messaging frameworks and value narratives that consistently inform campaigns, sales enablement, web content, and field communications. Shape revenue-driving campaign strategy and sales enablement Partner with Growth Marketing to define campaign strategy that increases awareness, pipeline, and bookings for professional learning and services. Equip Sales with high-impact enablement tools—including messaging guides, pitch materials, and objection-handling resources—to increase services revenue and attach. Partner cross-functionally to ensure campaign and enablement efforts align to growth priorities. Measure performance and refine strategy using key metrics such as pipeline contribution, attach rate, conversion, and revenue impact. Drive cross-functional clarity and alignment Serve as a strategic connector across Product, Professional Learning, Sales, Partner Success, and Marketing to ensure cohesive messaging and execution. Drive clarity in priorities, positioning, and sequencing across stakeholders. Model strategic thinking, curiosity, and analytical rigor across initiatives. Who we’re looking for: Strategic thinker: Able to connect market insights to revenue-driving strategy and long-term portfolio growth. Deeply curious: Naturally inquisitive about district decision-making, funding structures, instructional challenges, and emerging professional learning models. K–12 professional learning expert: Strong understanding of the professional learning ecosystem, implementation science, and what drives educator behavior change. Revenue-minded: Understands pipeline dynamics, attach strategies, and campaign-to-close motions. Adoption-focused: Experienced in driving uptake of new offerings—especially virtual or scalable service models. Strong cross-functional leader: Influences without authority and drives alignment across diverse stakeholders. Data-driven storyteller: Able to marry data with compelling narratives that resonate with educators and district leaders. Execution-oriented: Thrives in fast-paced environments and can translate strategy into clear, actionable plans. Exceptional communicator: Excellent written, presentation, and messaging skills. Comfortable with ambiguity: Navigates complexity and shifting priorities with ownership and accountability.

Requirements

• Bachelor’s Degree or equivalent experience
• 5+ years of Product Marketing experience
• Demonstrated success leading revenue-driving go-to-market initiatives
• Experience developing sales enablement tools and partnering on campaign strategy
• Proven ability to lead cross-functional initiatives and manage multiple strategic projects simultaneously
• Proficiency with business tools including Salesforce.com, Microsoft Office Suite (Word, Excel, PowerPoint, MS365), CRM systems, and marketing automation platforms
• Strategic thinker: Able to connect market insights to revenue-driving strategy and long-term portfolio growth.
• Deeply curious: Naturally inquisitive about district decision-making, funding structures, instructional challenges, and emerging professional learning models.
• K–12 professional learning expert: Strong understanding of the professional learning ecosystem, implementation science, and what drives educator behavior change.
• Revenue-minded: Understands pipeline dynamics, attach strategies, and campaign-to-close motions.
• Adoption-focused: Experienced in driving uptake of new offerings—especially virtual or scalable service models.
• Strong cross-functional leader: Influences without authority and drives alignment across diverse stakeholders.
• Data-driven storyteller: Able to marry data with compelling narratives that resonate with educators and district leaders.
• Execution-oriented: Thrives in fast-paced environments and can translate strategy into clear, actionable plans.
• Exceptional communicator: Excellent written, presentation, and messaging skills.
• Comfortable with ambiguity: Navigates complexity and shifting priorities with ownership and accountability.

Nice To Haves

• Product Marketing experience within the K–8 education market
• Experience marketing professional learning, instructional coaching, or implementation services
• Experience driving adoption of virtual or hybrid service models
• Background in education (e.g., classroom teaching, instructional leadership, district leadership, or edtech experience)

Responsibilities

• Develop market-informed growth strategy for Professional Learning & Services
• Build deep expertise in the K–12 professional learning landscape, including funding streams, purchasing behavior, implementation challenges, and virtual delivery trends.
• Synthesize market research, competitive intelligence, win/loss analysis, and voice-of-customer insights to identify growth opportunities, whitespace, and differentiation.
• Define data-informed strategies to increase attach, grow professional learning revenue, and strengthen renewal and expansion outcomes.
• Identify barriers to adoption—particularly for virtual offerings—and shape strategic recommendations to address them.
• Develop clear, compelling positioning that elevates professional learning from a “support add-on” to a critical driver of implementation success and student outcomes.
• Establish differentiated positioning for new and evolving offerings, including virtual models, to ensure strong market understanding and resonance.
• Create messaging frameworks and value narratives that consistently inform campaigns, sales enablement, web content, and field communications.
• Partner with Growth Marketing to define campaign strategy that increases awareness, pipeline, and bookings for professional learning and services.
• Equip Sales with high-impact enablement tools—including messaging guides, pitch materials, and objection-handling resources—to increase services revenue and attach.
• Partner cross-functionally to ensure campaign and enablement efforts align to growth priorities.
• Measure performance and refine strategy using key metrics such as pipeline contribution, attach rate, conversion, and revenue impact.
• Serve as a strategic connector across Product, Professional Learning, Sales, Partner Success, and Marketing to ensure cohesive messaging and execution.
• Drive clarity in priorities, positioning, and sequencing across stakeholders.
• Model strategic thinking, curiosity, and analytical rigor across initiatives.

Benefits

• Benefit eligible employees (and their families) are covered by medical, dental, vision, and basic life insurance.
• Employees can enroll in our company’s 401k plan and receive an employer match.
• Employees have access to a flexible vacation and sick policy in addition to twelve paid holidays and a winter office closure between Christmas and New Year's, as well as a number of additional perks and benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees