Senior Marketing Analyst, Customer Behavior & Lifecycle

Fanatics•Jacksonville, FL

4d•Hybrid

About The Position

We are seeking a data-savvy and entrepreneurial Senior Marketing Analyst to join our Lifecycle Marketing team. In this role, you will distill data into customer intent, motivations, and friction points to inform lifecycle strategy, personalization, experimentation, and cross-channel messaging. A self-starter, you will be leading cross-functional collaboration with Lifecycle Marketing Strategy, Analytics, and Engineering teams to further develop our approach to a wholistic customer view and experience.

Requirements

5 plus years of experience in CRM, Lifecycle Marketing, or a related field with a focus on analyzing customer behaviors and trends.
Strong analytical mindset with an understanding of customer data, data hygiene, and database marketing principles.
Expertise in SQL and working with large, disparate datasets.
Experience with real-time CDPs or CRM systems, ideally Adobe Experience Platform & Journey Optimizer.
Exceptional organizational and communication skills, with the ability to manage multiple stakeholders and priorities.

Nice To Haves

Background in retail, e-commerce, or multi-brand organizations.
Experience with BI visualization and tooling (Superset, Microstrategy, Power BI, etc).

Responsibilities

Analyze customer behavior across the full lifecycle, identifying key paths, drop-offs, accelerators, and moments of intent.
Build and maintain behavioral pathing analyses to understand how customers move across intents and in response to cross-channel messaging (or lack thereof).
Translate complex data into clear, human-centered insights that influence lifecycle marketing strategy, campaign design, experimentation, and prioritization.
Partner with lifecycle marketers to define measurement frameworks for onboarding, engagement, retention, and reactivation.
Communicate insights through compelling narratives, dashboards, and presentations tailored to both technical and non-technical stakeholders.

Benefits

We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners, paid maternity paternity leave, and infertility treatment.
Additionally, we offer flexible time off to help you recharge, along with a competitive 401k plan to support your financial future.
At Fanatics, we’re dedicated to supporting you in all aspects of work and life.

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