Senior Marketing Associate

CYM Living LLC • Fort Wayne, IN

6d

About The Position

Website Development & Management
o Own day-to-day management of company level websites, and internal listing engines, ensuring accuracy, performance, and seamless user experience.
o Partner with internal teams and external developers to scope, test, and launch new website features, templates, and integrations.
o Audit site structure, optimize navigation, and troubleshoot technical issues to ensure fast load times and mobile-first performance.
o Collaborate with IT to ensure websites follow enterprise security, compliance, and usability standards.
SEO Strategy & Execution
o Develop and execute a comprehensive SEO strategy, including keyword research, on-page optimization, technical SEO (schema, site speed, metadata), and link-building initiatives.
o Monitor rankings and traffic metrics, regularly reporting on performance and recommending improvements.
o Stay ahead of industry trends and algorithm updates to ensure CYM Living maintains strong search visibility.
o Understand the use of AI-driven tools and analytics to strengthen SEO strategy and digital performance insights.
Analytics & Reporting
o Own and assist in developing website analytics and performance dashboards, delivering actionable insights to marketing leadership and regional teams.
o Implement and manage tracking tools (Google Analytics, Google Tag Manager, etc.) to measure campaign performance and lead conversions.
o Ensure reporting integrates with enterprise applications and aligns with IT data governance.
Cross-Functional Collaboration
o Partner with IT and Marketing/Leasing strategy to align website functionality with business goals.
o Support digital advertising, ILS strategy, and lead management by ensuring accurate data flow and landing page performance.
Innovation & Optimization
o Identify opportunities to streamline digital processes, automate workflows, and improve ROI of digital initiatives.
o Research, recommend, and implement new tools or technologies to enhance digital marketing efforts.

Requirements

• Bachelor’s degree in Marketing, Communications, Computer Science, or a related field (or equivalent experience).
• 3+ years of experience in digital marketing with a strong emphasis on website development, SEO, and analytics.
• Proficiency in: CMS platforms (WordPress, custom site management systems, or similar) HTML, CSS (basic understanding for troubleshooting) Google Analytics, Google Search Console, and Tag Manager SEO tools (Ahrefs, SEMrush, Moz, etc.)
• Strong analytical mindset with experience translating data into insights and action plans.
• Excellent project management skills, able to manage multiple priorities in a fast-paced environment.
• Collaborative, resourceful, and solutions-oriented with strong communication skills.
• Familiarity with IT systems and integrations, with knowledge of APIs, enterprise applications, and UX/accessibility standards.

Responsibilities

• Own day-to-day management of company level websites, and internal listing engines, ensuring accuracy, performance, and seamless user experience.
• Partner with internal teams and external developers to scope, test, and launch new website features, templates, and integrations.
• Audit site structure, optimize navigation, and troubleshoot technical issues to ensure fast load times and mobile-first performance.
• Collaborate with IT to ensure websites follow enterprise security, compliance, and usability standards.
• Develop and execute a comprehensive SEO strategy, including keyword research, on-page optimization, technical SEO (schema, site speed, metadata), and link-building initiatives.
• Monitor rankings and traffic metrics, regularly reporting on performance and recommending improvements.
• Stay ahead of industry trends and algorithm updates to ensure CYM Living maintains strong search visibility.
• Understand the use of AI-driven tools and analytics to strengthen SEO strategy and digital performance insights.
• Own and assist in developing website analytics and performance dashboards, delivering actionable insights to marketing leadership and regional teams.
• Implement and manage tracking tools (Google Analytics, Google Tag Manager, etc.) to measure campaign performance and lead conversions.
• Ensure reporting integrates with enterprise applications and aligns with IT data governance.
• Partner with IT and Marketing/Leasing strategy to align website functionality with business goals.
• Support digital advertising, ILS strategy, and lead management by ensuring accurate data flow and landing page performance.
• Identify opportunities to streamline digital processes, automate workflows, and improve ROI of digital initiatives.
• Research, recommend, and implement new tools or technologies to enhance digital marketing efforts.

Benefits

• Competitive base salary plus per-lease bonus
• Medical, Dental, and Vision Coverage
• Flexible Spending and Health Savings Accounts
• Short-Term Disability and Supplemental Life Insurance
• Employee Assistance Program
• Fitness and Well-Being Program
• Company-Paid Life Insurance and Long-Term Disability
• 401(k) with Generous Company Match
• Paid Time Off (PTO), Paid Sick Time, and Paid Holiday

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level