Senior Marketing Manager, Demand Generation

Distro • Duluth, GA

7d • $84,000 - $105,888 • Onsite

About The Position

The Senior Marketing Manager, Demand Generation will focus on demand generation activities to drive quality leads that generate revenue. Requires a strong background in marketing, some B2B experience, excellent analytical skills, and a passion for impactful campaigns.

Requirements

• Proven track record in developing and executing successful marketing campaigns.
• Strong analytical and strategic thinking skills.
• Excellent communication and interpersonal skills.
• Ability to work both collaboratively and independently in a fast-paced environment.
• Proficiency with project management, marketing automation tools, CRM, and marketing technologies.
• Bachelor's degree in Marketing, Business, or related field.
• 5+ years marketing experience, focusing on B2B or software marketing.

Responsibilities

• Develop and execute comprehensive marketing strategies to generate demand for company solutions and services.
• Collaborate cross-functionally with product, sales, and customer service teams to produce materials supporting the prospect-to-client lifecycle.
• Create and manage targeted marketing campaigns across multiple channels including events, social media, and digital advertising.
• Monitor and report on marketing initiative effectiveness; use data to optimize strategies.
• Stay current with B2B marketing trends and best practices related to target markets.
• Build and maintain relationships with team members and peers to coordinate communications and services affecting clients.
• Attend webinars and trainings for ongoing professional development.
• Complete assigned projects and other duties as directed by supervisor.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager