Senior Marketing Manager, Strategic Customers

Becton Dickinson Medical Devices • San Diego, CA

7h • Hybrid

About The Position

We are the makers of possible BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. About the Role: We are seeking a dynamic Senior Marketing Manager to accelerate growth among our most strategic customers across multiple segments (predominantly IDNs). This role partners directly with Strategic account executives to win and expand enterprise relationships through precision Account-Based Marketing (ABM) and differentiated value programs. This is a high-visibility role operating at the center of sales, marketing, thought leadership and executive engagement, ideal for a commercially minded leader who thrives in complex healthcare environments and wants to influence enterprise-level growth.

Requirements

• Bachelor’s Degree
• A minimum of 7+ years of combined experience in commercial marketing and sales within the healthcare industry
• Strong experience with IDNs, GPOs, and the U.S. healthcare ecosystem
• Experience supporting enterprise sales processes and mapping complex buyer journeys
• Working knowledge of Challenger sales and marketing principles
• Exceptional cross-functional collaboration skills and executive presence
• Demonstrated ability to operate effectively in ambiguous or rapidly changing situations
• Comfortable operating in a field-based role with at least 40% travel

Nice To Haves

• Master’s Degree
• Experience working in a global matrix environment

Responsibilities

• Drive Strategic Account Growth Partner with sales leaders to develop and execute targeted ABM strategies for priority IDNs and enterprise-level customers. Align engagement plans to complex buying committees and executive stakeholders. Activate tailored campaigns in collaboration with digital and product marketing teams. Support executive briefings, customer workshops, and national industry events.
• Advance Value-Based Partnerships Support scalable programs that reinforce our strategic partnership across health systems Help articulate and communicate measurable business impact to customer stakeholders. Capture insights and successes to strengthen enterprise growth strategies.
• Lead Cross-Functional Collaboration Serve as a strategic marketing partner and thought partner to sales executives to win despite large, complex deal cycles. Collaborate closely with product marketing and digital teams to align messaging and activation. Bring field insights back to the organization to sharpen positioning and competitive readiness.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level