Senior Marketing Manager

Webull Financial • Saint Petersburg, FL

1d • $115,000 - $140,000 • Onsite

About The Position

We are seeking a Senior Marketing Manager to join our US marketing team in St. Petersburg, FL. This is a role for a fanatically data-driven, high-output marketer who can think in systems and execute in the details. You are as comfortable building a strategy deck as you are pulling a report, briefing an agency, or managing a campaign to the last dollar. You do not wait to be managed.
This role centers on two pillars: Product Marketing Leadership and Strategic Growth. You will partner closely with Brand, Product, Compliance, Campaign, Creative, and Data teams, managing both dotted-line and direct relationships to drive awareness, acquisition, and engagement across Webull's US user base.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; advanced degree a plus.
• 6-10+ years in integrated marketing, product marketing, or growth marketing
• Ability to develop and own a fully fleshed marketing strategy from audience segmentation and positioning through channel mix, measurement frameworks, and long-term roadmap, with minimal direction required.
• Highly self-directed with a Type A drive to deliver. You manage complexity without losing detail, wear multiple hats without dropping any, and move at a pace that raises the bar for the people around you.
• Hands-on experience across modern marketing tools spanning paid media platforms, CRM, email, analytics, and attribution. Proficiency with project management tools required; experience with Wrike is a plus.
• Comfortable managing both direct and dotted-line relationships. You can coach, delegate, and hold people accountable while staying in the execution yourself.
• Proven ability to work fluidly across Brand, Product, Design, Data, and Compliance teams, influencing without authority and keeping complex workstreams moving in a matrixed environment.
• Exceptional written and verbal communication skills. Can distill complexity into clear, compelling narratives for executives, partners, and external audiences alike.

Nice To Haves

• Experience marketing financial products, trading platforms, or consumer fintech.
• You do not accept surface-level metrics. You dig, you find what others miss, and you build strategy around what the data actually says. Strong command of analytics tools and attribution modeling required.

Responsibilities

• Drive Product Marketing and Go-to-Market Execution
• Lead go-to-market strategy for new products, major feature launches, and platform enhancements from discovery through execution and iteration.
• Own user journey with an eye on converting existing users down funnel: active to funded, funded to trading, and funded to scaled active trader.
• Develop clear, differentiated positioning, messaging frameworks, and value propositions across multiple user segments.
• Oversee creation and optimization of marketing assets across in-app messaging, email, web, social, and paid channels.
• Establish and maintain consistent tone, voice, and narrative across the product experience while evolving messaging based on user insights and business priorities.
• Translate data, user behavior, and market insights into actionable marketing strategies that improve adoption, usage depth, and retention.
• Build Strategic Partnerships and Drive Growth
• Partner with the Brand team, which owns relationships with sports properties and media organizations, to develop co-marketing activations, campaigns, and growth opportunities that leverage those partnerships.
• Identify and develop strategic partnerships with financial affiliates, content creators, and community channels to expand reach and drive acquisition.
• Develop and distribute content across channels including market insights and financial education that speaks to the segments we serve.
• Explore and assess new growth avenues, including potential B2B2C opportunities, niche market segments, and co-marketing channels.
• Represent Webull at industry events, conferences, and networking forums.
• Collaborate Cross-Functionally and Report Performance
• Partner with Product, Compliance, Data, and Design teams to ensure messaging cohesion across the full user journey.
• Ensure all content adheres to regulatory guidelines, industry standards, and company policies.
• Track, analyze, and report on campaign and channel performance; translate insights into continuous optimization.
• Use project management tools such as Wrike to manage timelines, deliverables, and cross-functional collaboration.

Benefits

• Comprehensive Health Coverage: 100% paid medical and dental insurance for employees and dependents, vision insurance, and more!
• Financial Support: 401(k) match, commuter benefits for NY positions, and short-term disability coverage.
• Work-Life Balance: Generous time off that increases with tenure, paid parental leave, personal days, sick time, volunteer days and company holidays.
• Wellness & Pet Care: Fitness and wellness benefits, plus pet insurance for your furry friends.
• Investing in Your Future: We provide tuition reimbursement to help you pursue relevant degrees, certifications, and training that align with your career goals.
• Dynamic Office Perks: Catered breakfast (every Monday) & lunches (every Friday), fully stocked kitchens, and monthly happy hours to connect and collaborate.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees