Senior Paid Media Specialist

Go Local Interactive•Overland Park, KS

About The Position

As a Senior Paid Media Specialist, you lead the implementation and optimization of your client’s paid search marketing programs. You perform strategic planning, performance analysis, testing, and reporting on all of your assigned client’s campaigns, using platforms such as Google, Bing, and Facebook. You communicate regularly with your clients and occasionally travel to meet with them face-to-face. As you analyze campaigns and implement optimizations, you will successfully meet your client’s KPI’s. Your ability to provide unique solutions for both your clients and the company will produce great results!

Requirements

Must demonstrate a proven track record of the ability to prioritize, organize, and multi-task in a flexible and fast paced environment to effectively meet deadlines
Must demonstrate strong conceptual and written communication skills with a deep understanding of the English language (spelling, grammar, and vocabulary)
Must demonstrate presentation skills
Must demonstrate the ability to lead and train others
Must demonstrate the ability to effectively communicate both technical and non-technical information between internal product teams and external clients
Demonstrated proficient skills in Microsoft Office, including Excel, Word and PowerPoint
Must demonstrate strategic and analytical thinking when solving problems
Strong understanding of Bing Ads and Social Ads, such as Facebook, Pinterest, and LinkedIn
Advanced knowledge of Google products, including Ads, Analytics, Tag Manager, and Data Studio
Google Ads Certification
Bachelor’s Degree in Marketing, Mass Communications or another related field
2+ years of Paid Media experience
1+ years of customer service/consulting experience

Responsibilities

Manage and be a point of contact for high-level assigned client paid media accounts
Delegate tasks to the Paid Media Coordinators and Specialists as appropriate
Provide mentorship and training to other team members within the agency, including the assistance of complex problem solving on client relationships and programs
Manage vendor relationships to implement and manage campaigns on third party advertising platforms
Identify and implement paid media tactics and best practices, including search, display, remarketing, and video ads
Monitor performance of marketing initiatives through monthly reporting and present recommendations to increase ROI
Support the New Business and Strategy Departments with sales, organic growth, and client retention
Delegate tasks to Paid Media Coordinators and Assistants when appropriate
Present during internal and external promotional, networking, and educational events
Pull, analyze, organize, and interpret data
Clearly and consistently communicate between internal product teams and external clients
Research and stay up-to-date on marketing trends

Benefits

Three (3) medical insurance plan options with Aetna.
100% of Employee Level Coverage for health insurance is paid by Go Local Interactive.
2 Health Insurance Plans are HSA eligible and will receive the following contributions from Go Local Interactive regardless of an employee's contribution to the account: $500 for Employee Only, $1,000 for Employee + Spouse, and $3,000 for Employee + Family or Employee + Children.
FSA and FSA Dependent care eligible.
Dental, vision, $25,000 basic life insurance, short term disability insurances paid for 100% by Go Local Interactive.
401k retirement safe harbor plan available including a 4% company match after 1 year.
Insurances and 401(k) start 1st of the month following 30 days of employment.
Minimum Fifteen (15) Paid Time Off (PTO) days your first year (hours earned each pay date).
Thirteen (13) paid holidays observed annually.
Casual dress code.
Free snacks and Roasterie Coffee everyday!