Senior Paid Search Specialist

EWC Corporate LLC • Plano, TX

4h

About The Position

A key member of EWC’s in-house paid media planning and buying team, the Senior Paid Search Specialist will set up, run, and continually optimize Brand and Non-Brand campaigns that meet and exceed media KPIs for the national always-on buy and a variety of local and seasonal efforts.

A Day in the Life

Play an important role in EWC’s guest acquisition engine by converting user intent and search demand into guest bookings and revenue.
Architect brand and non-brand campaigns at the national and local levels across both evergreen strategies and key seasonal periods for EWC.
Consistently update campaigns and optimize them to hit primary and secondary KPIs.
Utilize keyword research and social listening tools to:
Plan for the launches of new products and service offerings.
Test a variety of ad copy while staying true to European Wax Center’s brand voice.
Consistently update brand, non-brand, and negative keyword lists.
Review quality score components and collaborate with the SEO team to improve ad relevance.
Leverage value-based bidding to optimize for and measure conversions that are relevant to campaign goals.
Plan and manage YouTube campaigns that drive brand awareness and consideration, using audience targeting, creative testing, and performance insights to maximize impact.
Partner with key stakeholders on audience targeting strategies to maximize campaign performance
Monitor and optimize campaigns by analyzing channel and business performance in dashboards.
Partner with cross-functional teams, such as CRM, product, and creative, to align media reporting insights with broader marketing objectives.
Perform regular campaign audits to identify new opportunities and areas for improvement.
Setup, maintain, and automate eCommerce feeds in Google Merchant Center
Supports additional projects as needed.

Requirements

• Ability to work independently and with minimal supervision.
• Ability to adapt to the rapidly changing media landscape.
• Ability to learn quickly and easily adapt to a dynamic environment.
• Authentic individual with impeccable integrity whose personal and professional values are consistent with EWC’s mission, vision and values.
• Proficient in Microsoft Office Suite – Excel, Word, PowerPoint, Outlook.
• Bachelor’s degree in marketing or related field preferred.
• 3-5 years of overall online advertising experience.
• 3+ years of experience managing PPC and YouTube campaigns including eCommerce (shopping).
• 1+ year of experience setting up and optimizing Google Performance Max campaigns.
• Advanced GA4 Expertise: At least 1-2 years of experience in Google Analytics 4, with proficiency in setting up custom tracking events, funnels, and goal conversions.
• Hands-on experience managing enterprise-level tag management solutions (e.g., Google Tag Manager, Adobe Launch).
• Demonstrated experience running and analyzing A/B and multivariate tests to inform web and media strategies.
• Google Ads certification required.

Nice To Haves

• Eager to be cross-trained in other paid media channels (paid social, programmatic, etc)
• Experience in Google Search Ads 360 preferred.
• Experience working in other paid media channels (paid search, programmatic, etc) is a plus.
• Experience working on an in-house marketing team is a plus.
• Experience running local campaigns is a plus.
• Experience in franchise/distributed workforce environments is a plus.

Responsibilities

• Play an important role in EWC’s guest acquisition engine by converting user intent and search demand into guest bookings and revenue.
• Architect brand and non-brand campaigns at the national and local levels across both evergreen strategies and key seasonal periods for EWC.
• Consistently update campaigns and optimize them to hit primary and secondary KPIs.
• Utilize keyword research and social listening tools to plan for the launches of new products and service offerings, test a variety of ad copy while staying true to European Wax Center’s brand voice, and consistently update brand, non-brand, and negative keyword lists.
• Review quality score components and collaborate with the SEO team to improve ad relevance.
• Leverage value-based bidding to optimize for and measure conversions that are relevant to campaign goals.
• Plan and manage YouTube campaigns that drive brand awareness and consideration, using audience targeting, creative testing, and performance insights to maximize impact.
• Partner with key stakeholders on audience targeting strategies to maximize campaign performance
• Monitor and optimize campaigns by analyzing channel and business performance in dashboards.
• Partner with cross-functional teams, such as CRM, product, and creative, to align media reporting insights with broader marketing objectives.
• Perform regular campaign audits to identify new opportunities and areas for improvement.
• Setup, maintain, and automate eCommerce feeds in Google Merchant Center
• Supports additional projects as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level