Senior Product Marketing Manager, Roadmap Narrative & Release Strategy

Docusign • San Francisco, CA

9d • Hybrid

About The Position

As the Senior Product Marketing Manager for Roadmap Narrative & Release Strategy, you will be the lead architect for Docusign’s future-facing product story. This role is about "seeing the forest through the trees"—taking a broad product portfolio and synthesizing it into a cohesive, compelling vision that resonates with customers and internal stakeholders alike. You will lead the strategy for how we communicate innovation, moving beyond technical updates to drive value-driven narratives across the company.
This position is an individual contributor role reporting to the Director of Roadmap & Innovation Marketing.

Requirements

• 8+ years in B2B SaaS or enterprise tech product marketing (Senior level) and experience with complex sales cycles
• Experience crafting compelling high-level product narratives and simplifies complex concepts into customer-centric stories
• Demonstrated success in leading high-stakes, cross-functional programs and complex GTM initiatives from inception to execution
• Bachelor’s degree in Marketing, Business, Communications, or a related field

Nice To Haves

• MBA or relevant Master’s degree
• Ability to synthesize signals from across a broad business to form recommendations that inform company-level product strategy
• Exceptional ability to build rapport and drive consensus with C-suite and VP-level leadership without direct authority
• Thrives in a rapidly evolving environment and can navigate the ambiguity of long-term roadmap planning with a proactive, "market-in" mindset
• Highly organized, detail-oriented, capable of managing multiple complex projects and deadlines
• Ability to work independently, take initiative, and execute with minimal supervision.
• Outstanding verbal, written, and presentation skills
• Ability to translate complex technical concepts into compelling value propositions
• Ability to build relationships, influence without direct authority, and drive consensus across diverse, cross-functional teams

Responsibilities

• Partner with Product to transform the technical roadmap into a forward-looking "Innovation Story" that excites the market about where Docusign is headed
• Drive the strategic framework for evaluating and tiering new features to ensure our most impactful roadmap items get the most visibility
• Build a high-level content plan that turns monthly roadmap updates into a consistent, narrative-driven cadence of innovation
• See the "forest through the trees" by identifying how roadmap items across different teams can be combined into unified, high-impact market moments
• Act as the strategic bridge between Product and Marketing, creating the business cases and proposals for how we introduce roadmap innovations
• Refine internal launch processes to reduce communication "noise," ensuring our customers stay focused on the most value-added releases
• Distill deep-stack technical milestones into clear, executive-ready value propositions for internal and external stakeholders

Benefits

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).
• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level