Senior Product Marketing Manager, Ring Business & Amazon Key

Amazon • Austin, TX

5d

About The Position

Ring Business and Amazon Key are seeking a customer-centric product marketing manager to shape the future of our go-to-market strategy and step-change our growth.

You will be responsible for our B2B product portfolio's strategy, targeting, positioning, and messaging. You will lead the go-to-market strategy for innovative new products. You will also generate deep customer insights and champion the voice of the customer throughout the product lifecycle.

In this role, you'll blend strategic thinking with hands-on execution to shape our product strategy. You’ll work closely with the product, sales, and research teams to gather customer insights, refine personas, and lead go-to-market strategy. Your day may involve leading market intelligence efforts, analyzing customer purchase intent, and developing engaging product content. As the voice of the customer, you will be at the heart of our product evolution, driving customer-focused innovations that enhance our portfolio and meet market needs.

Ring Business and Amazon Key solve our customers' most critical security and access challenges with simple, smart solutions. We are a uniquely cross-functional org within Amazon, and often serve as the connective tissue between Smart Home/Devices, Logistics, Operations, and Retail/Shopping across global markets. Our team indexes highly on ownership, collaboration, and delivering results for our customers. We have lots of stakeholders worldwide, and we have relentlessly high standards for our high-visibility global programs.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience in launching new products

Nice To Haves

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Responsibilities

• Drive customer insight generation and develop/refine customer personas to inform product and marketing strategies.
• Act as the voice of the customer throughout the product lifecycle.
• Lead the go-to-market strategy for new products, including segmentation, targeting, positioning, and messaging.
• Create compelling product content for every stage of the customer journey, from articles to detail pages.
• Report on customer insights: Deliver regular reports on product performance, customer satisfaction, and key insights to inform future strategies.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed