Senior Product Marketing Manager

Ahrefs • Palo Alto, CA

19h

About The Position

We're looking for a Senior Product Marketing Manager to join our growing Product Marketing team. You'll be the bridge between our product innovations and the market, ensuring we launch features that resonate and communicate their value effectively to our users.
This is an individual contributor role where you’re expected to lead with insights that directly shape product adoption, as well as execute on them.

Requirements

• A deep, firsthand understanding of the challenges and workflows that marketers face today, ideally through direct experience.
• At least 5 years of practical, hands-on experience in a marketing role at a SaaS company.
• Proven ability to perform customer research, analyze feedback, and translate it into product-shaping insights.
• Experience developing and executing go-to-market strategies for SaaS products.
• A strong data-driven mindset for measuring and iterating on marketing efforts.
• A portfolio of your work/vibe-coded tools/personal projects that support your experience

Nice To Haves

• Strong knowledge of SEO principles and market dynamics.
• Familiarity with Ahrefs products and how they're used by marketers.
• Experience with content creation and sales enablement material development.

Responsibilities

• Run customer research to uncover pain points, needs, and market gaps specific to our target audience.
• Collect and synthetize customer feedback into actionable insights for the product roadmap.
• Plan AND execute go-to-market (GTM) strategies for new features and products in collaboration with Product Managers
• Develop clear, compelling marketing assets that support GTM launches like:
• Landing pages
• Sales enablement materials
• Brochures
• Social media carousels
• Conduct user interviews, making sure we build tools that genuinely solve problems for our audience.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed